Freelancer profile translated to English.

Description

Senior executive with over 20 years of experience leading growth, commercial strategy, marketing, and operations in the energy, infrastructure, real estate, and B2B services sectors. I have managed business units with P&L responsibility, multidisciplinary teams, and expansion processes, combining strategic vision with operational execution.

Throughout my career, I have driven the commercialization of energy projects and long-term contracts, managed business volumes exceeding €20 million annually, and participated in the structuring and development of real estate investment and business expansion projects. My focus is on aligning strategy, commercial model, and operations to generate profitable and sustainable growth.

Currently, I collaborate with companies as an external advisor or interim manager, particularly supporting situations involving growth, transformation, post-acquisition integration, or professionalization of the commercial area.

I can add value in:

Definition and execution of commercial and growth strategy

Organization and optimization of sales teams

Operating models, processes, and KPIs

Pricing, value proposition, and positioning

Expansion into new markets or segments

Commercial integration after mergers or acquisitions

Institutional business development and negotiation of complex agreements

Implementation of CRM and commercial management systems

Working with CEOs, investment funds, and management teams who need to accelerate results without adding permanent structure.

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

ENGIE / DH Ecoenergías
Management Director and Commercial Director
ENERGY AND UTILITIES
January 2021 - November 2025 (4 years and 10 months)
Madrid, Spain
Cross-functional responsibility for Sales, Marketing, Operations, and Asset Management, with periodic reporting to the Board. Leadership of a multidisciplinary structure of up to 35 people (commercial, technical, operations, support, finance), ensuring alignment between commercial promise, operational capacity, and service quality.
• Design and lead the commercial and marketing strategy: segmentation, value proposition, pricing, go-to-market by city/segment.
• Manage P&L: budget, monitoring, cost control, profitability analysis, and corrective actions.
• Implement and maintain commercial and marketing procedures: funnel, reporting, standards, and continuous improvement.
• Define and track commercial and service KPIs (acquisition, conversion, profitability, quality, incidents, SLA).
• Align commercial promise with Operations: coordination of capacity, planning, service quality, and customer experience.
• Business and institutional development: licenses, expansion, agreements with public entities and strategic partners.
• Drive digitalization: management and customer platform, and CRM implementation (Zoho, Salesforce).
• Team management: selection and structure, objective setting, performance evaluation, training, and development.
Commercial Strategy Business Development Commercial Transformation Pricing Strategy Project Management
DH Ecoenergías
Business Development Director
ENERGY AND UTILITIES
January 2019 - January 2021 (2 years)
Madrid, Spain
• Define expansion strategy: pipeline, feasibility, prioritization, and licensing roadmap.
• Lead institutional relations with city councils (Palencia, Ávila, Zamora, Lugo, Burgos, León, etc.) for concessions, permits, and economic models.
• Prepare and execute sales processes for RTB (Ready-to-Build) projects to investors: data room, model, narrative, negotiation.
• Design and implement a commercial system: segmentation, pricing, proposals, budgeting, reporting, and CRM.
Business Development Growth Strategy Geographic Expansion Business Models Marketing
Tudomus.com/.es (Proptech)
Founding Partner
REAL ESTATE
January 2014 - January 2019 (5 years)
Madrid, Spain
• Define strategy, product, and business plan. Design go-to-market and commercial scaling. Build and manage channels: sales network and national expansion. Develop strategic agreements with servicers and partners. Secure public funding and manage growth until exit.
Go-to-Market (GTM) Strategy Commercial Strategy Strategic Marketing Channel Development Business Scaling