Freelancer profile translated to English.
Back to original languageAbout Carlos Jota
Hello! I am Carlos J., a multidisciplinary brand designer and visual strategist based in Madrid, collaborating globally with companies, agencies, and teams to build brands with purpose and visual coherence.
I have more than 5 years of experience in creating strategic visual identities, consistent design systems, and visual narratives that connect. My approach combines creative direction, design thinking, and a deep understanding of how aesthetics and strategy can drive business growth.
I have developed projects for B2B companies such as TECOSA (Siemens Group), IAB Spain, RAVAS, Agrovin, [nextimize], Praemisit, and 1UP Games, which has allowed me to thoroughly understand different sectors and adapt to their specific objectives and contexts.
In addition to branding, I have experience in editorial design, web design, and content for digital environments, which allows me to offer comprehensive solutions for your company's day-to-day operations: from brand strategy to its application in social media, presentations, or corporate materials.
I am defined by responsibility, collaboration, attention to detail, and a proactive approach. I am always exploring new tools and methods to add value in each stage of the creative process, from the idea to the final execution.
If you are building something meaningful and looking for someone who can translate your strategy into a clear and coherent visual identity, I would be happy to talk to you.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- ConieliHead of Branding and DesignSOCIAL NETWORKSFebruary 2022 - January 2025 (2 years and 10 months)Creative direction and development of brand projects in a digital agency focused on SMEs and content-based businesses.Complete brand development: from the initial concept to the design of logos and visual identity systems.Design of materials such as lead magnets, eBooks, and infographics, aligned with marketing and positioning strategies.Management of multimedia content production (videos, email campaigns, landing pages) to support infoproduct launches and lead generation campaigns.Development of the visual aspect of in-person and virtual events, including an online summit with more than 300 attendees during the pandemic.Working with clients to ensure brand consistency across all channels and creative pieces.
- Mushing MarketingHead of Branding & DesignSOCIAL NETWORKSJanuary 2020 - February 2022 (2 years and 1 month)Madrid, SpainCreative direction and development of brand projects in a digital agency focused on SMEs and content-based businesses.Complete brand development: from the initial concept to the design of logos and visual identity systems.Design of materials such as lead magnets, eBooks, and infographics, aligned with marketing and positioning strategies.Management of multimedia content production (videos, email campaigns, landing pages) to support infoproduct launches and lead generation campaigns.Development of the visual aspect of in-person and virtual events, including an online summit with more than 300 attendees during the pandemic.Working with clients to ensure brand consistency across all channels and creative pieces.
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Education
- Marketing (english degree)Universidad Rey Juan Carlos2020Especializado en marketing estratégico, comunicación corporativa e investigación de mercados. o Marketing Research & Consumer Analysis o Financial & Managerial Accounting for Marketing o Business Organization and Strategy o Civil & Commercial Law applied to business o Consumer Psychology and Digital Marketing Techniques
- Higher Degree in Digital DesignCEI School of Design2024Editor de texto plano especializado en web: HTML5 / CSS3 Introducción a JavaScript/jQuery/PHP/ MySQL Responsive design. Bootstrap Introducción a CMS Posicionamiento web SEO. Accesibilidad y usabilidad - Edición de vídeo: Adobe Premiere Composición de vídeo y Motion Design: After Effects Introducción al 3D motion design: Cinema 4D R20 3D Motion Design: Cinema 4D - Adobe Illustrator Adobe Photoshop Adobe InDesign Producción gráfica Creatividad aplicada al diseño