Freelancer profile translated to English.
Back to original languageAbout Carlos Jonay
I work as a digital strategy consultant, helping companies, projects, and organizations make better decisions in the digital space, focusing on what's important: clear priorities, a medium-term vision, and actionable steps from day one.
I'm not here to sell you tools, one-off campaigns, or "magic recipes".
My work always starts with strategy: understanding the context, the real stage of the project, the available resources, and the desired impact.
I support teams that:
- Feel they are doing many things digitally, but without a clear direction
- Want to organize their digital growth without overscaling structures
- Need a realistic roadmap, aligned with business and team goals
- Are looking for someone with strategic judgment, not just execution
How can I help you?
I offer digital strategy consulting tailored to the stage and size of each project:
- Digital strategic diagnosis, analysis of the current state of digitalization: online presence, processes, channels, communication, tools, and team.
- Definition of digital strategy: what to do, what not to do, and why. Clear objectives, priorities, and focus.
- Roadmap and action plan: concrete steps, manageable phases, and well-explained decisions to ensure the project moves forward frictionlessly.
- Strategic support, not just defining, but helping you execute better, review, adjust, and learn along the way.
- Strategy for remote or hybrid teams: organization, processes, communication, and digital culture to make work truly effective.
I work with a very clear idea
There's always a strategy that fits your budget, but without strategy, any digital investment ends up being expensive.
I prefer to start with small, well-thought-out steps, measure what works, adjust, and scale when it makes sense.
Spanish
Native or bilingual
English
Fluent
Portuguese
Fluent
French
Basic
Remote only
Primarily works remotely
Experience
- Wayra Patnership
On Malt
Workshop: "Digital Strategy from 0 to 100"TECHFebruary 2025 - February 2025Madrid, SpainWorkshop · Digital Strategy for StartupsFrom idea to focus: make better decisions before executingThis workshop is designed for startups and early-stage or growth projects that need toorganize ideas, prioritize, and build a solid digital strategybefore investing time and resources in execution.It's not a theoretical training or a collection of tools. It's apractical, business-oriented workshop where we work on the team's actual projectto better understand the problem it solves, its target audience, and how to define a coherent and realistic digital strategy.During the workshop, we cover the key pillars of digital strategy:- What digital strategy is (and isn't) and why it's critical for startups
- Rethinking the right problem before seeking solutions
- Identifying real pain points and making informed decisions
- In-depth user analysis: empathy map, buyer persona, and customer journey
- Defining a clear value proposition
- Business model with Business Model Canvas
- Competitive benchmark and basic feasibility analysis
- Mission, vision, values, and brand coherence
- Defining a roadmap and priorities
- KPIs vs OKRs and meaningful measurement
- Complete funnel: from acquisition to conversion
- User Story Mapping, information architecture, and wireframes as strategic tools
- Hypothesis validation and first steps in the market
The goal is not to "do more things," but to make better decisions, align the team, and build a strategic foundation that allows for focused execution. - MaltStartup MentorTECHJanuary 2024 - June 2025 (1 year and 5 months)Madrid, SpainMentor in the Acelera Startups Program · Telefónica–Wayra x MaltI participated as a **mentor in the Telefónica Wayra Acelera Startups program**, in collaboration with Malt, supporting startups in defining and improving their digital strategy.My role focused onindividual strategic mentoringand designing and delivering workshops aimed at helping teams make better decisions before executing.Workshops developedLearn to define your digital strategy from 0 to 100How to organize ideas, prioritize actions, and build a coherent, realistic, and business-aligned digital strategy.Agile methodologies and team leadershipWork organization, decision-making, team dynamics, and leadership in changing and growing environments.Mentoring with startupsI have worked directly with startups such as:*Cliss Bliss*Invisible Education*Mottum*Todo JuristasAmong others, accumulating **over 20 hours of strategic consulting**, focused on:
- Digital strategy definition
- Prioritization and focus
- Value proposition
- Business models
- Team organization and alignment
My approach as a mentor is **practical, honest, and impact-oriented**: helping startups pause, think, and decide better to move forward with less noise and more strategic judgment. - Wayra - SpainTraining: Digital Strategy from 0 to 100TECHSeptember 2024 - September 2024Madrid, SpainWorkshop · Digital Strategy from 0 to 100I have delivered the workshop "**Digital Strategy from 0 to 100**", a practical training aimed at helping teams and projects **define and structure their digital strategy from the ground up**, always working on real cases and needs.During the workshop, we cover the **key concepts needed to build a coherent digital strategy**, avoiding scattered execution and focusing on informed decision-making.Main topics covered:Target user identificationClear definition of the project's target audience and understanding their real needs.User-oriented communicationHow to adapt messages, channels, and tone to better connect with each type of user.Analysis of communication resources within the sales funnelIdentifying the necessary assets at each stage of the funnel and their strategic coherence.Customer journey trackingUnderstanding the resources, metrics, and processes needed to guide the user throughout their entire journey.The workshop's approach is **practical, structured, and business-oriented**, allowing teams to leave with a clearer vision of their digital strategy and actionable decisions to improve their communication, conversion, and user tracking.
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Education
- Bachelor's Degree in EconomicsUniversity of La Laguna (ULL)2011Cursé los estudios de Licenciatura en Económicas en la Universidad de La Laguna, donde pude desarrollar diferentes habilidades como son: - Evaluación y resolución de problemas complejos. - Análisis, interpretación y exposición de trabajos a través de informes o presentaciones. - Analítica estadística y matemática de problemas vinculados con las ciencias sociales. - Análisis, interpretaciones y exposición de estudios micro y macro económicos.
- Bachelor's Degree in EconomicsUniversity of Franche-Comté2008Estudié en la Université de Franche-Comté a través de una beca Erasmus con una duración de un cuatrimestre. El periodo de estancia en la misma fue de septiembre de 2007 a enero de 2008.
Certifications
- Elements of AI for BusinessMinnaLearn2025
- Certified Trainer by the School of Industrial Organization (EOI)School of Industrial Organization (EOI)2017