Freelancer profile translated to English.
Back to original languageAbout Carlos
Digital Marketing & Project Management Specialist with over 8 years of experience in startups and multinational corporations. Expert in Google Ads, Meta Ads, Amazon Ads, LinkedIn Ads, and Apple Ads, with a proven track record in increasing brand awareness, customer engagement, and conversions. Proficient in managing complex campaigns with tight budgets and deadlines, providing data-driven insights, and ensuring cross-functional collaboration. Entrepreneurial, adaptable, and innovative mindset with a strong strategic and creative sense. Curious, technically skilled, and adept at effective communication across diverse teams and cultural environments.
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Waco Digital HubDigital Project ManagerJanuary 2024 - July 2024 (6 months)Developed marketing strategies for various clients, resulting in a 30% increase in website traffic, a 20% rise in sales, and a 15% growth in social media followers.Conducted in-depth market research and competitive analyses, leading to the creation of targeted advertising campaigns with a 75% click-through rate and a 200% overall ROI.Collaborated with cross-functional teams to design and launch successful email marketing campaigns, achieving an average open rate of 35%, exceeding industry standards by 10%.
- Otis AIDigital Marketing ConsultantJuly 2021 - Today (4 years and 11 months)-Developed and executed a comprehensive digital marketing strategy for B2B & B2C, resulting in a 40% increase in website traffic and a 25% increase in sales.-Optimized Google Ads campaigns for e-commerce clients, reducing their cost per acquisition by 20% while increasing their conversion rate by 15%, resulting in $10,000 in additional revenue.-Managed Facebook Ads campaigns for different clients, achieving an average click-through-rate of 7.5%, which was 50% above industry benchmarks, resulting in increased awareness and sales.
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Education
- Fundamental Principles of SEO Advanced Web Positioning SEO EF SET Certificate™ Brand and Product Management AWS Business ProfessionalPrincipios fundamentales de SEO Posicionamiento web SEO avanzado EF SET Certificate™ Brand and Product Management AWS Business Professional
- Educate2020Educar