Freelancer profile translated to English.

Description

I help companies and brands turn their digital presence into a real business tool.

I am a digital marketing professional with over 15 years of experience leading social media, content, and paid media strategies for B2B and B2C brands.

I have worked for clients such as Coca-Cola, Disney, Netflix, Samsung, Mitsubishi, L'Oréal, and Mahou, coordinating multidisciplinary teams and managing projects in agency and client environments.

I can bring value in:

• Digital and social media strategy

• Content and channel audits

• Content plan definition

• Campaign and team coordination

• Paid media (Meta, LinkedIn, and Google)

• Reporting and results analysis

• Process and workflow optimization

My approach combines strategic vision, organizational capacity, and results-oriented execution.

Industry field of expertise

Languages

English
Native or bilingual
Galician
Native or bilingual
French
Conversational
Portuguese
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

San Sebastián de los Reyes (up to 50km)

Freelance
Digital Strategy Consultant
January 2022 - Today (4 years and 7 months)
I work with companies and projects that need to organize their digital strategy, improve their online presence, or better coordinate content, campaigns, and channels.

I mainly collaborate in defining digital strategy, content audits, action planning, and coordinating execution with internal teams or external collaborators.

My approach combines strategic vision with operational execution: turning business objectives into realistic and actionable plans.
Social Media Strategy & Content Planning Paid Media Strategy Social Media Content Digital Communication Social Media Strategist
EXCLAMA
Social Media Lead & Paid Campaign Strategist
January 2024 - November 2025 (1 year and 10 months)
Madrid, Spain
Planning and supervision of Social Paid and Google Ads campaigns (video and display). Coordination with paid media teams for campaign activation and optimization. Definition of campaign objectives and performance KPIs. Monitoring performance and proposing adjustments to targeting, creatives, and formats. Working directly with clients on results-oriented campaigns. Coordinating creatives with design and content teams to maximize CTR and qualified engagement.
Google Ads Social Ads Social Media Strategy & Content Planning Meta Ads Content Marketing
BARRABÉS
Social Media Manager —
January 2023 - June 2023 (5 months)
Activation of promoted campaigns on Meta Ads and social paid. Optimization of promoted posts based on performance. Monitoring metrics and adjusting promoted content.