Freelancer profile translated to English.

Description

Hello, I'm Carlos! Specialist in Content Strategy and Digital Communication

I consider myself a professional in digital marketing and communication with extensive experience in creating solid content strategies for high-impact brands across all sectors.

I hold a master's degree in Branded Content from Miami Ad School (Madrid), and I have developed my career in agencies such as Ogilvy Worldwide, Burns, and Vertical Management, where I have managed the image of elite athletes (MotoGP).

My experience ranges from copywriting and creative writing to data analysis (KPIs and ROI), coordination with production teams, and online reputation management in crisis situations.

Additionally, I also write a series of articles with photographic narratives for a more journalistic digital publication every two months. This gives me a unique creative vision to tell stories that connect with the audience.

I offer a strategic, creative, and analytical approach to transform your brand or project into a digital phenomenon.

Shall we talk?

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Deep Com Roots Agency
Head of Social Media
FILM AND AV
June 2025 - Today (1 year and 2 months)
Madrid, Spain
- Development of solid content strategies for promoting films on social media, aligned with the film's phases (pre-production, filming, post-production, release, and distribution).

- Supervision of the adaptation of graphic and audiovisual material for each social network.

- Planning campaigns for festivals, premieres, and award ceremonies.

- Management of the film's image and communication tone on social media.

- Evaluation of engagement, follower growth, reach, and return on investment (ROI).

- Creation of periodic reports with key insights and recommendations for strategy improvement.
Social media Content creation and writing Digital marketing Branded content
Vertical Management
Digital Manager
SPORTS
September 2023 - November 2024 (1 year and 2 months)
Madrid, Spain
- Content strategy: development of solid content strategies for world-class athletes. (MotoGP)
- Social media management across all platforms: content posting, follower interaction, and management of athletes' image and personal brand.
- Collaboration with the production team to create high-quality content: personal life videos, collaborations, competition photos, and other posts.
- Community management: monitoring follower comments and messages on social media, fostering interaction and community participation.
- Planning and execution of advertising campaigns to increase the visibility of the athlete and their team, as well as to promote events and sponsors.
- Data analysis: using analysis tools to evaluate the performance of digital strategies and preparing periodic reports with key metrics, such as follower growth, engagement, and return on investment (ROI).
- Seeking collaborations with other influencers to promote the athlete's personal brand and ensure positive coverage.
- Coordination with sponsors: working closely with sponsors to ensure commitments are met and visibility is maximized.
- Maintaining the online image and reputation of high-level athletes, responding effectively to crisis situations and managing social media account security.
Content creation and writing Social media consultant Social media Communication strategy Digital marketing
sustrato
Writer
CULTURE
January 2025 - Today (1 year and 7 months)
Madrid, Spain
Freelance writer for the digital publication sustrato. Bi-monthly articles and stories accompanied by a photograph.
Content creation and writing Creative writing Branded content Poetry Writing

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Signup to reveal

Master in Branded Content
Miami Ad School
2021
Máster en Branded Content
Advertising and Public Relations, Public relations, advertising and applied communication
Universitat d'Alacant
2017
Publicidad y Relaciones Públicas, Relaciones públicas, publicidad y comunicación aplicada

Check out Carlos's education

Carlos Gómez B.

Social Media and Digital Manager

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