Description

I've been active in the digital economy since 2008, focusing primarily on the tech industry and marketplace business models. My roles have been quite versatile, often described as "Swiss knife" positions, with a special emphasis on leading international expansion and opening new markets. Being multilingual and having extensive experience across Europe has greatly facilitated my work.

In a bold move, I am currently managing the launch of Mile & Stone, a media hub for trail running enthusiasts, under the Tip & Shaft brand, renowned for its media presence in the sailing world. We are building a vibrant community with newsletters, B2B and B2C events, video content, and more. Mile & Stone has already gained 6,000 newsletter subscribers, and we plan to introduce new products and expand into additional areas.

Looking ahead, I would like to continue my mission of making the world a better place by providing people with amazing outdoor experiences through travel, sports, and various outdoor activities.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Fluent
German
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Tip & Shaft
Launcher of Mile & Stone
PRESS AND MEDIA
May 2023 - Today (3 years and 1 month)
Paris, France
I launched Mile & Stone, the first media platform for trail running professionals, and built a community of 6,000 members through newsletters, podcasts, and events.
I organized the first Trail Running Awards, attracting over 200 international industry professionals, strengthening our presence and influence in the field.
By securing sponsorships, I funded our media offerings and used digital tools to enhance marketing strategies, boosting community engagement and brand visibility.
Wecasa
Head of International Expansion
HEALTH AND WELLNESS
January 2021 - January 2023 (2 years)
Paris, France
Conception and deployment of internationalization go-to-market strategy:
Country Manager [wecasa.co.uk](http://wecasa.co.uk/), launched in Q2 2021.
Achieved 1M€ ARR in 2022.
Managed operations team and created a self-employed network in London and Manchester.
Business development international Marketplace Sales Management
Evaneos
International Expansion / Country Manager
TRAVEL AND TOURISM
January 2015 - October 2020 (5 years and 10 months)
Paris, France
Agency Success (2019/2020): As a product owner for Evaneos Recruitment Services, I hired 50 travel agents worldwide in 6 months.

Country Manager - Business Unit Emerging Markets (2016/2019): As the P&L owner for the Anglophone (UK, US, Canada), Nordics, and Netherlands portfolio, I generated a GMV of 10M€ in 2019. I also managed a team of 15+ employees.

Head of Performance Marketing (2015/2016).
international Développement international