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Carlos D.CD

Carlos D.

AI Consultant | GEO and Adoption

€800/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carlos

Strategy consultant with two years at PwC Spain (Banking and Insurance), specializing in generative AI applied to businesses. I have led AI adoption in my department of 50+ people (+25% productivity) and built an AI agent in production for a leading Spanish insurer, among other projects.

Outside of PwC, I build my own AI projects. Some examples: EVA, a voice app for the elderly; a corporate prediction platform deployed in multiple companies with 200+ users live during the 2026 World Cup, and a job search agent that automates the discovery, scoring, and application preparation process. I build because I want to understand how everything works, not just recommend it.

My most requested service is GEO Audit (Generative Engine Optimization): analysis of how your company appears when customers ask ChatGPT, Claude, or Perplexity, with a proven methodology and a concrete plan to improve that presence. It is one of the most undervalued marketing assets right now, and practically no one is measuring it yet.

I also design and implement custom AI agents and conduct adoption sprints for teams.

No fluff. With concrete deliverables and measurable results.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • PwC
    AI Strategy Consultant · GEO and Generative AI Adoption for Companies
    August 2024 - Today (1 year and 11 months)
    Madrid, Spain
    I have spent two years at PwC Spain implementing AI where it has real impact: +25% productivity in a consulting department, an agent in Azure OpenAI for a leading insurer, and 30+ training sessions for teams that had not previously engaged with AI.

    Now I offer that work independently, for companies that want to take the leap but don't know where to start, or that have already started and want to do it right.

    My flagship service is GEO Audit (Generative Engine Optimization): analysis of how your company appears when customers ask ChatGPT, Claude, or Perplexity about your sector, and an actionable plan to improve that presence. It's the SEO of the next decade, and hardly anyone is doing it in Spanish yet.

    I also conduct AI Adoption Sprints for teams and automation strategies with agents. All focused on measurable results, no fluff.
    AI Adoption GEO Claude Project Management Generative AI
  • Sygris
    Strategy & Operations Intern
    September 2023 - May 2024 (8 months)
    Agile process optimization in 5 simultaneous teams at an ESG scale-up. Backlog management and cross-team prioritization.
    ESG Start-up Agile Project Management Scrum Corporate strategy

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Education

  • BSc.
    PONTIFICAL COMILLAS UNIVERSITY
    2024
    BSc.
  • "ThePowerMBA" Business Management Program
    THE POWER BUSINESS SCHOOL
    2025
    "ThePowerMBA" Business Management Program

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