Description

Start-up founder and digital transformation consultant with 15+ years of international experience driving data-led growth and innovation across the automotive, FMCG, travel, finance, and tech sectors.

Known for navigating ambiguity, building high-performance teams, and delivering results in data, media, e-commerce, and digital services: I bring structure, speed, and ownership.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Volkswagen
Lead Project Manager
AUTOMOBILE
April 2022 - Today (4 years and 2 months)
Wolfsburg, Germany
Project lead from procurement to multi-brand implementation of Salesforce Customer Data Cloud to drive media efficiencies, onsite & direct marketing personalization.
Statista
Product Owner
DIGITAL AND IT
August 2022 - November 2024 (2 years and 3 months)
Hamburg, Germany
Supported a global analytics leader in launching an iOS/Android app as the foundation for lead generation within a complementary customer segment.
Colgate-Palmolive
Data Strategist
FASHION AND COSMETICS
August 2022 - May 2023 (9 months)
Hamburg, Germany
Developed a comprehensive 1st-, 2nd-, and 3rd-party data strategy and loyalty platform concept for a global manufacturer, addressing both B2C and B2B audiences.