Freelancer profile translated to English.
Back to original languageAbout Carlos
I help international companies and fintechs build real media visibility and position themselves in Spanish-speaking markets (Spain, Mexico, and Colombia).
My approach is not to execute traditional PR, but to define the right narrative and ensure it reaches the right media at the right time.
I have consolidated relationships with top-tier economic, technological, and general media, allowing me to generate real visibility opportunities: interviews, opinion pieces, editorial coverage (press release management, participation in roundtables, trend articles, current affairs commentary...) and presence in reports.
I work particularly with:
– International companies entering Spain, Mexico, or Colombia
– Fintech, proptech, edtech, and companies in the national and international financial and technological ecosystem
– Executives seeking public positioning
Main services:
✔ Strategic PR and media relations
✔ Launches and market entry
✔ Media placement (opinion pieces, interviews, press releases, Tier 1 media coverage)
✔ Corporate narrative and content strategy definition
If you need real media visibility, let's talk.
linkedin.com/in/carlos-balaguer-lloret?originalSubdomain=es
Spanish
Native or bilingual
English
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Agencia GYBChief Executive Officer (CEO)PRESS AND MEDIAJanuary 2023 - Today (3 years and 7 months)Madrid, SpainI help international companies and fintechs build real media visibility and position themselves in Spanish-speaking markets (Spain, Mexico, and Colombia).My approach is not to execute traditional PR, but to define the right narrative and ensure it reaches the right media at the right time.I have consolidated relationships with top-tier economic, technological, and general media, allowing me to generate real visibility opportunities: interviews, opinion pieces, editorial coverage, and presence in reports.I work particularly with:– International companies entering Spain or LATAM– Fintech and technology companies– Executives seeking public positioningMain services:✔ Strategic PR and media relations✔ Launches and market entry✔ Media placement (opinion pieces, interviews, coverage)✔ Corporate narrative definitionIf you need real media visibility, let's talk.
- Agencia commaSenior Consultant and Communications DirectorFebruary 2022 - December 2022 (10 months)SpainLeadership, design, and implementation of comprehensive communication strategies for companies in various sectors, with a special focus on technology, innovation, the financial sector, and business.• Definition of communication and PR strategies aligned with business objectives• Direct management of key accounts, acting as the main client contact• Development of corporate narratives, key messages, and spokesperson positioning• Media relations and generation of high-value editorial opportunities• Supervision and mentoring of teams, ensuring quality and consistency in execution• Coordination of launches, campaigns, and special actions• Identification of trends and opportunities to enhance brand visibilityDuring this period, I worked closely with growing companies and established organizations, helping them gain relevance in the media ecosystem and connect their value proposition with key audiences.
- Agencia commaSenior ConsultantSeptember 2018 - February 2022 (3 years and 5 months)Madrid, Spain• Development and execution of strategic communication plans.• Online and offline communication advice to national and international clients.• Preparation of communication materials: key message documents, topic-based arguments, press kits, Q&A documents.• Media relations: management of collaborations, interviews, events, opinion pieces, press calls, etc.• Preparation and advice for spokespersons before media encounters.• Development and editing of corporate content for media outlets (press releases, comments, etc.) and websites.• Content creation for Social Media.• Design and execution of email marketing campaign strategies.• Experience with crisis communication clients.
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Education
- Degree in JournalismLicenciatura en Periodismo
- Degree in Information SciencesComplutense University of Madrid2014Licenciatura en Ciencias de la Información