Freelancer profile translated to English.

Description

Economist with over 10 years of experience in banking, with specialized training in Digital Marketing. Proactive, creative, and results-oriented. Passionate about communication, with the ability to lead and work in a team. Seeking to contribute strategic vision to digital projects with impact.

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Banco Santander Chile
Select Banking Executive
BANKING AND INSURANCE
June 2018 - February 2021 (2 years and 8 months)
Santiago, Santiago Metropolitan Region, Chile
Managed strategic marketing and communication plans, achieving loyalty and optimization of the assigned portfolio.
Implemented marketing campaigns, improving customer engagement and communication.
Maintained excellent customer service, promoting loyalty and connection.
Generated new business and investments for the bank through commercial management with Select clients.
Maintained portfolio profitability through adequate financial management.
customer-segmentation-and-analysis customer-relationship-management marketing-and-communication-planning digital-marketing
Banco de Occidente
Retail Banking Commercial Executive
BANKING AND INSURANCE
December 2014 - January 2017 (2 years and 1 month)
Bogotá, Colombia
Provided guidance to clients on the most suitable products and services for their financial needs and goals.
Planned and executed commercial programs that resulted in new client acquisition, as well as the signing of new corporate agreements.
Developed marketing campaigns focused on attracting new clients to expand the assigned base.
Executed targeting initiatives within the assigned base, achieving sales and productivity goals set by the bank.
Provided continuous customer service, resolving inquiries, attending requests, and offering support in banking transactions and operations.
Helm Bank
Commercial Advisor
April 2008 - April 2014 (6 years)
Bogotá, Colombia
Used Excel to manage databases and segment audiences, optimizing email marketing campaigns.
Maintained strong relationships with assigned clients, identifying opportunities to offer them new products and services.
Created engaging content for newsletters and corporate publications, improving direct and indirect communication with clients.
Performed risk analysis, credit monitoring, and prepared reports related to banking operations.
Provided ongoing customer service, resolving inquiries and offering support in banking transactions and operations.