About Carlo
Italian
Native or bilingual
English
Fluent
Chinese
Fluent
Experience
- Self-employedLinkedIn StrategistMarch 2026 - Today (5 months)Milan, Metropolitan City of Milan, ItalyHelping companies turn LinkedIn into a revenue driving channel. Specializing in content strategy, community growth, and partner ecosystem marketing across Western and Asian markets.
- AmazonPartner Marketing ManagerDecember 2021 - February 2026 (4 years and 2 months)Milan, Metropolitan City of Milan, ItalyIn my role at Amazon Ads, I built and owned the full editorial and content strategy for the “Amazon Ads Partners” LinkedIn page, growing it from 0 to 16K followers in less than two years. I transformed that page into the primary marketing channel that delivered 75% of total marketing touchpoints, and influenced commercial deals valued in the millions of dollars.I also led key marketing activities such as live webinars, events, and video content that deepened engagement with the partner ecosystem and supported revenue growth. Every piece of content was data-informed and designed to deliver impact, both short-term performance and long-term brand value.
- HuaweiWEU Enterprise Marketing Manager/Bid ManagerFebruary 2018 - December 2021 (3 years and 10 months)Munich, GermanyLed digital events, webinars, live streams, and video content production across Western Europe. Managed product marketing for Huawei enterprise solutions, PR activities (media, partnerships, influencers), and social media channels (Facebook, Twitter, YouTube, LinkedIn).Managed the end-to-end bidding process for Western Europe projects valued at €15–300M, from RFI/RFQ analysis to offer submission. Supported sales, channel, and marketing teams through pre/post-sales data analysis, PoCs, and workshops.
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Education
- Bachelor's degreeUniversità Cattolica del SacroBachelor's degree
Certifications
- LinkedIn Content and Creative Design CertificationLinkedIn2025