Name: Social Media & Strategy Consultant
Price: 600 EUR
Availability: InStock

Freelancer profile translated to English.

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Languages

Spanish
Native or bilingual
Italian
Basic
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Carlita Communication
Social Media & Strategy Consultant
SOCIAL NETWORKS
July 2025 - Today (11 months)
Paris, France
Tasks performed
Development of social media strategies (Instagram, TikTok, LinkedIn)
Account audits, performance analysis, and optimization recommendations
Creation of editorial lines, content calendars, and activation plans
Content production: vertical videos, photos, carousels, stories
Influencer campaign management: sourcing, casting, negotiation, briefing, monitoring, reporting
Monitoring of social ads campaigns (Meta Ads / TikTok Ads)
Trend monitoring, competitive benchmarking, identification of creative opportunities
Daily operational management of social networks (community management if requested)
Creative coordination with a studio (art direction, shooting, video)
Responsibilities
Develop brand visibility, engagement, and conversion
Ensure consistency of brand image and art direction
Oversee the entire content production cycle
Ensure action performance through KPIs, analyses, and regular reporting
Recommend relevant activations according to objectives (launch, awareness, traffic, conversion)
Manage influencer/brand relationships for smooth and effective campaigns
Support clients in their strategic and creative decision-making
Deliverables
Complete social media strategy
Audit + optimization plan
Editorial lines & monthly calendars
Photo/video content bank
Vertical videos for social networks & ads
Influencer campaigns (casting, briefs, tracking sheets, final reporting)
Social ads activation plans + campaign results
Detailed monthly reports
Guidelines kits (tone, art direction, social media best practices)
Social Media Social Media Community Manager Communication Strategy Social Media Strategy Social Media
CHALVIN PARIS
General Manager
SOCIAL NETWORKS
September 2023 - July 2025 (1 year and 10 months)
Paris, France
Tasks performed
Global management of the agency: organization, operational management, offer structuring
Supervision of social media, content creation, and production departments
Development of client strategies: social media, creative, editorial, and influencer
Team management (Community Managers, Project Managers, Creatives, Production)
Production direction: coordination of photo/video shoots, art direction, planning, deliverables
Business development: responding to tenders, quote construction, client negotiation
Campaign performance monitoring: reporting, analysis, optimization
Implementation and monitoring of internal processes (workflow, quality, organization)
Market watch, social media trends, new client opportunities
Responsibilities
Define the agency's vision, positioning, and growth
Ensure the creative, strategic, and operational quality of delivered projects
Oversee all Social Media, UGC, Influencer & Ads campaigns
Manage the overall budget: production & operational
Support strategic clients and build long-term relationships
Lead teams, structure roles, and streamline internal processes
Deliverables
Social Media strategies and 360° activation plans
Editorial calendars, guidelines, social media charters
Creative content: videos, UGC, photo shoots, premium assets
Influencer campaigns: casting, negotiation, briefs, monitoring, reporting
Social ads campaigns & associated results
Tenders, budgets, quotes & commercial presentations
Monthly / quarterly reports + performance analyses
Internal processes: organization, quality, creative pipeline
BS agency
Social Media & Strategy Consultant
SOCIAL NETWORKS
November 2021 - August 2023 (1 year and 9 months)
Paris, France
Tasks performed
Design and deployment of social media strategies (Instagram, TikTok, LinkedIn)
Comprehensive account audits + operational recommendations
Creation of editorial lines, content calendars, brand storytelling
Social ads management: setup, optimization, and results analysis
Community management according to client needs (moderation, responses, posting)
Coordination between Art Directors, creatives, photographers, videographers
Creative monitoring and continuous benchmarking (trends, formats, new platforms)
Responsibilities
Define the digital strategy adapted to client objectives
Ensure editorial, visual, and creative consistency across all content
Ensure social media performance through KPI monitoring
Oversee content production from A to Z (concept → shooting → publication)
Recommend the most effective formats, messages, and actions
Manage client relations: follow-up, advice, presentations, reporting
Deliverables
Complete social media strategy
Editorial lines & monthly calendars
Community Management
Detailed monthly reports with KPIs & recommended actions
Editorial, visual guidelines, and social media best practices