Description

I am a Professional Manager with strong skills and extensive experience in the SME ecosystem. I work on a fractional basis for multiple clients, developing both Strategic and Operational Marketing for companies in start-up phases as well as for established businesses. I am goal-oriented, hands-on, and have a proactive, entrepreneurial, and well-organized mindset. 🤝🏻 I am looking for OPPORTUNITIES and CHALLENGES to enhance businesses through my experience and to continue growing professionally by working on diverse projects.

🎯 MY GOAL is to help micro, small, and medium-sized enterprises (SMEs) develop their MARKETING STRATEGY. 📈

My VALUES: 🧭 INNOVATION, CREATIVITY, SUSTAINABILITY, and ETHICS. 💡 🎨 ♻️ ⚖️

My SOFT SKILLS: 🔬 I have a "RESEARCHER" approach, and what sets me apart is my LOGIC, IDEAS, and VISION. 🧩 🧠 👁️‍🗨️ 💭 I possess a STRONG IMAGINATION and an openness to acquiring NEW INFORMATION. I'm highly INDEPENDENT and passionate about LOGICAL PROBLEM SOLVING. ℹ️ 📊 🦋 I am known for my NATURAL LEADERSHIP, PRAGMATIC MANAGEMENT STYLE, and excellent ORGANIZATIONAL SKILLS. 🗃️ 🌿 I have a natural talent for MANAGEMENT and DECISION-MAKING. 🐾 My professional footprint is defined by a strong SENSE OF DUTY and full ACCOUNTABILITY. 💼 My DIRECT COMMUNICATION STYLE is one of my key strengths in ACHIEVING GOALS. 🧮 I take a PRACTICAL APPROACH to problem-solving, tackling challenges with determination and decisiveness, and applying LOGIC AND DATA-DRIVEN SOLUTIONS. 📈 🧭 My compass is continuous PERSONAL GROWTH and IMPROVEMENT, and I strive to bring stability and structure to PERSONAL CONNECTIONS. 🕸️ ⚖️ I’ve always had a strong WORK ETHIC, a deep SENSE OF DUTY, ambition, and the ability to SELF-MOTIVATE.

💎 My STRENGTHS: Efficient organization (creating order from chaos) - Strong problem-solving skills - Realistic goal-setting - Results-driven mindset - Tenacious personality - Loyalty and reliability 🧬 My KEY TRAITS: Resilience - Confidence - Determination

Industry field of expertise

Languages

English
Native or bilingual
Italian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CR Fractional Marketing Management
Fractional Marketing & E-commerce Executive
January 2025 - Today (1 year and 7 months)
🎯 Strategic Marketing Plan & Positioning

📊 Advanced Segmentation & Profiling

🚀 Data-Driven Acquisition & Funnel

🛍️ Product Development & Go-to-Market

🤝🏻 Content Strategy & Team Coordination

🔁 Loyalty & Community Building

📏 KPI Monitoring & Optimisation

🧑‍🤝‍🧑 Strategic-Operational Alignment

Ongoing collaboration with the internal team to ensure alignment between strategy and execution.
E-commerce Direct Marketing
EUROFIDES S.r.l.
Senior Marketing Specialist
January 2018 - December 2024 (6 years and 11 months)
Rome, Italy
In just over six years at Eurofides, we’ve built solid growth through method, strategy and attentive listening—doubling our turnover. 📈

🎯 Strategic Marketing Plan & Positioning
I led the development of the marketing plan, defining our position in the secondary packaging market. We built a strong Brand Identity, with a consistent purpose, tone of voice, storytelling and visual language across e-commerce, catalogues, social media and print.

📊 Advanced Segmentation & Profiling
I mapped the market and created segments based on industry, purchasing behaviour and long-term value. I cross-analysed transactional data with online behaviour to gain a comprehensive view of the customer.

🚀 Data-Driven Acquisition & Funnel
I designed marketing funnels from awareness to conversion. The first order was analysed as a strategic lever to convert leads into customers. I set clear KPIs and continuously monitored CPA, CAC, conversion rate and LTV.

🛍️ Product Development & Go-to-Market
I conceived and launched a new product category: target market analysis, supplier scouting, sustainability, competitor research, and pricing strategy. I managed the media mix and trained the Sales Team.

🤝🏻 Content Strategy & Team Coordination
I coordinated the in-house marketing team (SEO, SEM, e-commerce, content, graphic designer/photographer), defined a cross-channel content strategy, and optimised newsletters through A/B testing.

🔁 Loyalty & Community Building
I created segmented CRM flows and supported the growth of an active community on Instagram and LinkedIn.

📏 KPI Monitoring & Optimisation
Monthly review of key KPIs (registrations, churn, LTV, retention). Continuous reporting, analysis and corrective actions.

🧑‍🤝‍🧑 Strategic-Operational Alignment
Ongoing collaboration with the internal team to ensure alignment between strategy and execution.

🌱 A journey guided by method and expertise, turning every marketing activity into measurable and sustainable growth.
PROPAC S.r.l.
Category & Product Manager
January 2017 - December 2017 (11 months)
Rome, Italy
• Managed product portfolio to maximize sales, revenue and profit margin.
• Determined product prices based on market research, trends and competitor analysis.
• Estimated single products and whole categories Profit & Loss statement.
• Scouting activity and new suppliers identification.
• Leading a team of cross-functional human resources to launch new products and promote those in stock (online and offline marketing campaigns).