Description

With 12 years of experience in media agencies as an Account Director, I have built strong expertise in managing strategic accounts, coordinating multidisciplinary teams, and developing long-term client relationships.

My core strength lies in understanding business challenges and client needs, translating them into concrete, actionable, and well-executed plans.

My experience in recruitment added a complementary perspective: a more human-centered approach focused on guidance, advisory support, and talent alignment. It strengthened my ability to communicate and collaborate with demanding profiles with confidence.

Today, I am exploring roles where I can:

• manage and grow an existing portfolio,

• apply strong business insight and client understanding,

• bring structured, pragmatic strategic thinking,

• operate in international environments with perfect English communication,

• use storytelling to build compelling client narratives,

• contribute to sustainable and measurable performance.

Areas of expertise:

• Strategic Account Management

• Customer Success / Client Partner

• Project Coordination and Leadership

• Client Understanding & Business Insight

• Storytelling & Clear Communication

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Biarritz (up to 50km)

Solution BI-
MARKETING LEAD & TALENTACQUISITION
January 2024 - February 2025 (1 year and 1 month)
France
Marketing B2B & Talent Acquisition for a consulting firm specialising in Data and Business Intelligence, empowering businesses to make data-driven decisions
Recruitment Marketing
DigiRocks-
TALENT ACQUISITION MANAGER
March 2023 - December 2023 (9 months)
France
Recruiter and Digital Talent Coach for a leading recruitment agency specalising in the placement of digital, data, tech and IT roles +10 successful placements in 5 months, >90K€ revenue, +20K organic impressions on LinkedIn weekly
Recruitment
Havas Media
GROUP BUSINESS DIRECTOR
January 2014 - February 2023 (9 years and 1 month)
Sydney NSW, Australia
Managed the largest business unit of Havas Media Australia ($34m annual client billings). Drove clients' annual planning and brand partnerships while ensuring impactful execution ofthe strategy. Key clients included: Paypal, LG, Emirates, Studio Canal, Universal Music, Ubisoft, L'Or Built, led and empowered a talented team of 12 who defined and executed media campaigns across all channels including integrated campaigns as well as always-on best practices with impeccable client service. Management of internal resources (budget, headcount) to achieve strong performance. Ability to consistently deliver high-end businessvalue
Strategic planning Media Project Management

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ADMA Marketing Masterclass
Mark Ritson
ADMA Marketing Masterclass
MASTERS IN MARKETING/MEDIA
ISC Paris School of Management
2013
MASTERS IN MARKETING/MEDIA

Check out Carla's education

Management Consultant

Carla Pietri

ACCOUNT DIRECTOR

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