Carla Pellegrini

• · Management of over 50 influence campaigns in France and internationally for beauty, fashion, and lifestyle brands.

• · Management of influencer relations from briefing to performance review.

• · Artistic direction of talents and collaborations: definition of visual editorial line and validation of creative content.

• · Collaboration with brand marketing teams on product launches and social media activations.

• · Imagination & organization of events (press and clients) aligned with brand image, collection launches, festivities, and commercial priorities. Examples: VIP dinners, in-store activations, boudoirs, fashion show broadcasts.

• · Budget and relations management: service providers, agencies & LVMH Maisons.

• · Sales reports, event performance, and prestige client development results (following fashion shows, international projects).

• · Strategy, selection, benchmarking, and allocation of gifting for top clients.

• · Organization of events (in-store & off-site: dinners, boudoirs, etc.).

• · Local and foreign elite customer management, gifting, and ROI sharing.

• · Weekly reports: sales, competitors, campaign performance.

• · Digital communication tools: targeting and management of Dior magazines.