Freelancer profile translated to English.
Back to original languageAbout Carla
Welcome to Studio Amour.
My name is Carla and I am an artistic director, brand designer & community manager specializing in social media content.
What I am most passionate about is making your brand shine with creativity and finding new ways to tell stories and captivate your audience.
What I can help you with ↓
— Artistic Direction
— Editorial and creative recommendations
— Photo and video content production
— Community Management
— Visual Identity
Have a project, a collaboration? → Contact me!
My references — Bleu Libellule / 7ème Elément / Hesia Salon / K18 Hair / Groupe Klepierre / Odysseum Centre Commercial / Tesca Clothing / Vin's (artist)/ Ma Cave à Toi...
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Studio amourArtistic Director, Content & Social Media MarketingSeptember 2022 - Today (3 years and 10 months)FranceCreative, digital, and strategic support studio in Montpellier. Graphic and original content, personalized advice and follow-up await you: a meeting between brand content and strategy.
- Bleu LibelluleBrand Content & Community Manager (Brand Management Department)FASHION AND COSMETICSJune 2021 - October 2022 (1 year and 4 months)Gallargues-le-Montueux, FranceImplementation of the digital communication strategy for Bleu Libellule's own and exclusive brands. Digital content strategy and production
- Management of content strategy and production with the support of the Brand team.
- Participation in the definition and supervision of all actions related to editorial strategy (Own brands, exclusive brands, Bleu Libellule).
- Artistic direction and project management from A to Z (briefing, shooting).
- Creation and development of brand social media (including 7ème Elément, K18 Hair France...) and use of appropriate tools (Meta Business Suite) + paid marketing.
- Implementation of cross-promotional actions with the Social Media team.
- Management of influence campaigns (Favikon). Over 200 B2B partnerships (including 50 loyal salons), creation of an ambassador community, 15 B2C influencers activated (from 10k to 750,000 followers). Web writing, web design, and web marketing.
- Participation in organizing press events with the PR department.
- Participation in website launch: creation and writing of all CMS pages + product sheets (SEO).
- Blog animation (SEO) and commercial actions.
- Analysis and optimization of all implemented actions (Overall growth, ROI with brand managers, action results).
- Les Méditerranées Campings Villages & SpaMarketing & Communication AssistantSeptember 2020 - June 2021 (9 months)• Community management and page animation on social networks• Handling of online customer reviews• Writing and publishing articles for the website (SEO)• Development of various communication materials• On-site presence (photos, videos, etc.)• Assistance in managing the dedicated customer relationship application• Participation in the redesign of the website and graphic charter
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Grande École Program, Specialization in Online Marketing Design & CommunicationMontpellier Business School2022Master Programme Grande école, Spécialité Marketing Design & Communication Online
- Master 1 in Heritage Law (Level), Heritage LawUniversité de Montpellier2019Master 1 Droit du patrimoine (Niveau), Droit du patrimoine