Description

I’m a dynamic and versatile B2C marketing executive with 15+ years of experience in brand development, management, strategic execution, and team leadership. Expert in consumer-centric, integrated digital marketing strategies that drive business growth. Known for creative vision and a collaborative leadership style. Passionate about fostering diverse perspectives, data-driven storytelling, and building meaningful connections with customers.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Biossance
Sr Director of Global Brand Marketing
RETAIL (LARGE RETAILERS)
April 2023 - August 2024 (1 year and 4 months)
San Francisco, United States
Spearhead go-to-market strategy and postmortems for DTC, Sephora US and Canada retail partners, and global partners across SEA, AUZ, EU, UK.
Launched a major product campaign that drove $850K+ in sales, 70M+ media impressions, influencer mailer resulting in $22.8M in EMV, and traffic to Sephora product priorities within the first 3 months of launch.
Delivered high-performing band campaigns with $50M-160M+ EMV and 200M+ -1.9B media imps that weave in brand DNA and sustainability mission.
Oversee $13M budget and drive KPIs including sales, social engagement, retail performance, and brand buzz.
Direct PR agencies and cross-channel teams on GTM strategy to deliver exciting 360 campaigns and experiential events that drive site traffic, email & MMS sign-ups, DTC, retail, and global sales.
Innovated to enhance client acquisition and conversion through optimized sampling strategies and data-driven tactics.
Erno Laszlo
GM of North America
RETAIL (SMALL BUSINESS)
May 2022 - December 2023 (1 year and 7 months)
New York, United States
Achieved revenue and EBITDA growth, managed a $13M P&L and team of 6.
Initiated & led a marketing audit that resulted in $600K in savings and improved site conversion: 1.67% to 4.9%.
Innovatively drove traffic and sales with new SEO-led content, curated product assortment to personalize customer journey on DTC, and enhanced creative brand storytelling resulting in lower bounce rates and higher conversion rates.
Conceived and launched new guided selling tool on our website which achieved a 11.29% conversion rate driving strong sales and increasing organic social follower growth.
Presented monthly regional marketing insights and PR updates to the Board of Directors.
TATCHA
Director of Campaigns
RETAIL (SMALL BUSINESS)
March 2020 - September 2021 (1 year and 6 months)
San Francisco, United States
Delivered new integrated marketing plans across digital, website, PR, influencer, social, retail to exceed revenue objectives across global markets during the first critical COVID lockdown year.
Successfully launched The Rice Wash, TATCHA’s priority retail Omnichannel launch, achieving #1 brand and product ranking at Sephora. Rice Wash Animal Crossing virtual gaming experience through Twitch with influencer partnership earned 1.2B media imps with over 130 media hits, and $11M in EMV.
Launched market entries in Hong Kong and China, driving revenue growth despite various supply chain and lockdown challenges.