CMFreelancer profile translated to English.
Back to original languageAbout Carla
Social Media Manager & Content Creator
Who am I?
👩🏻💻 Social Media Manager and content creator
👩🏻🎓 Graduated in 2023 with a Master's in Editorial Strategy and Content Management
🇬🇧 Bilingual English
🍽 Passionate about gastronomy and culture
📸 Food content creator on social media (40,000 views/videos and 300,000 viewers/month on average)
My references:
🍬Le Bonbon Lyon: food and culture video journalist (news monitoring, filming management, video editing)
🏉Matmut Stadium Hotels and Restaurants: monthly views doubled, 3 events organized with profitability thresholds exceeded
🍽 Bocuse Restaurants and Brasseries: +20% engagement, increased reservations from Instagram...
🍓 Paul Bocuse Products: creation of a dedicated Instagram account, +100,000 accounts reached in the first month and the Advent Calendar out of stock in early November
But also…
Léon de Lyon, Provence Tourist Offices, Maison des Lamanon (hotel in Provence), Marseille Fair, Viasphère… 🌞
I am available:
- in Lyon and surrounding areas, and can travel to the south: Aix-en-Provence, Marseille, Toulon
- Response within the day from Monday to Friday
Why hire me? 👀
· Com professional for over 3 years
· Graduate, I continue to learn about the latest platform updates and features
· I put your objectives at the forefront of the strategy (because a pretty Insta feed is not enough)
· Specialized in HCR, Tourism, and Culture, I have worked in various fields and am open to all types of projects
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 20km), Aix-en-Provence (up to 10km)
Experience
- Le Bonbon LyonVideo JournalistPRESS AND MEDIAFebruary 2026 - Today (6 months)Lyon, FranceVideo journalist for a Lyon-based news and good address media outlet
- Monitoring food and culture news in Lyon
- Filming management
- Video editing
- GL eventsCommunications ManagerRESTAURANTS AND FOOD SERVICEJuly 2025 - January 2026 (6 months)Lyon, FranceManaging the communication for the F&B establishments of Matmut Stadium: The Ruck Hotel, L'Atelier du Ruck, and Brasserie du LOU
- Social media management (Increase in monthly views and accounts reached)
- Photo and video content creation
- Partnership management with press and influencers
- Creation of various materials related to the hotel and restaurant industry: menus, posters, brochures
- Website updates
- Groupe BocusePublic Relations ManagerRESTAURANTS AND FOOD SERVICESeptember 2024 - November 2024 (2 months)Lyon, FranceManaging social media, press, and influence relations for the accounts: Bocuse Restaurants and Brasseries, Paul Bocuse Products, Paul Bocuse Officiel, and Léon de Lyon.
- Creation of the Paul Bocuse Products Instagram account, reaching over 100,000 accounts in the first two months and the Advent Calendar selling out in early November.
- 4 events organized and fully booked thanks to social media and press relations.
- Press coverage in Le Progrès, Tribune de Lyon, Lyon People, Actu Lyon.
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Education
- MasterSup de Pub2023Master 2 Stratégie éditoriale et Content management / Master 1 Relations presse et Stratégie influence