About Carla
- Writing Sales Playbooks
- Proposing concrete actions to reduce your sales cycles and sell more,
- Developing multi-channel prospecting sequences to generate qualified appointments,
- Diagnostics to understand your sales team's pain points
- Thematic group coaching on cold calling, discovery, demos, closing with theory and role-playing
- Individualized coaching for each salesperson's specific issues
French
Native or bilingual
Experience
- SellCrafterFounderJanuary 2024 - Today (2 years and 5 months)Sales Enablement Agency, offering a modern, affordable, and tailored consulting service for growing sales teams in the SaaS Industry. Why implementing a Sales Enablement strategy?• to streamline your sales narrative and make sure all your sales are presenting your solutions and competitive advantages in the best possible way,• to smooth your sales process and make it easier for your buyers to buy your solutions,• to book more meetings by sending segmented, short, and relevant outbound sequences. Visit the website to get more info and download your free Sales Playbook template!
- DexemAccount ExecutiveNovember 2021 - December 2023 (2 years and 1 month)Rennes, FranceCall Tracking SaaS Solution. Missions:▪ Implementation of a multichannel Outbound sales strategy to reach C Level Executives and sign new Logos,▪ Prospecting of top C-Level Executives (Digital Director, Marketing Director, Acquisition Director) through cold calls, cold emailing and LinkedIn,▪ Management of complex deal cycles by conducting discovery meetings, demonstrations and conducting POCs,▪ Account Management: Ensuring customer satisfaction, contract renewals and upsells.
- Last EngineersSales ManagerJune 2020 - November 2021 (1 year and 5 months)Footwear Fitting Optimization SaaS Solution. Missions:▪ Implementation of Sales Go-to-Market Strategy for a new SaaS Solution designed for Industrial Directors in the Shoe Industry: definition of ICPs and Value Proposition to target Industrial Directors of the Footwear Industry worldwide (US, Asia, Europe)▪ Prospecting of Industrial Directors through cold calls, cold emailing and Linkedin,▪ Management of the pipeline through meeting conduction and demonstrations of the beta version of the solution,▪ Account Management: 100% of contracts renewed and expanded,▪ Sales Enablement: Management of Hubspot and creation of a Sales Playbook.
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Education
- Double Degree Program Grandes Écoles - Msc Supply Chain ManagementESC Rennes School of Business2021Double Diplôme Programme des Grandes Écoles - Msc Supply Chain Management
- Master of International BusinessCarleton University2019International Business Master