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Carla MacciocuCM

Carla Macciocu

Sales Enablement, Playbooks & Coaching for SaaS

€700/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carla

Sales Consultant, I help B2B SaaS companies or consulting firms sell more and faster. I implement two actions:

1) Sales Process Optimization:
  • Writing Sales Playbooks
  • Proposing concrete actions to reduce your sales cycles and sell more,
  • Developing multi-channel prospecting sequences to generate qualified appointments,
2) 100% remote and ultra-personalized Coaching.
  • Diagnostics to understand your sales team's pain points
  • Thematic group coaching on cold calling, discovery, demos, closing with theory and role-playing
  • Individualized coaching for each salesperson's specific issues
I offer packaged solutions to optimize your sales processes and coach your teams.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • SellCrafter
    Founder
    January 2024 - Today (2 years and 5 months)
    Sales Enablement Agency, offering a modern, affordable, and tailored consulting service for growing sales teams in the SaaS Industry. Why implementing a Sales Enablement strategy?
    • to streamline your sales narrative and make sure all your sales are presenting your solutions and competitive advantages in the best possible way,
    • to smooth your sales process and make it easier for your buyers to buy your solutions,
    • to book more meetings by sending segmented, short, and relevant outbound sequences. Visit the website to get more info and download your free Sales Playbook template!
  • Dexem
    Account Executive
    November 2021 - December 2023 (2 years and 1 month)
    Rennes, France
    Call Tracking SaaS Solution. Missions:
    ▪ Implementation of a multichannel Outbound sales strategy to reach C Level Executives and sign new Logos,
    ▪ Prospecting of top C-Level Executives (Digital Director, Marketing Director, Acquisition Director) through cold calls, cold emailing and LinkedIn,
    ▪ Management of complex deal cycles by conducting discovery meetings, demonstrations and conducting POCs,
    ▪ Account Management: Ensuring customer satisfaction, contract renewals and upsells.
  • Last Engineers
    Sales Manager
    June 2020 - November 2021 (1 year and 5 months)
    Footwear Fitting Optimization SaaS Solution. Missions:
    ▪ Implementation of Sales Go-to-Market Strategy for a new SaaS Solution designed for Industrial Directors in the Shoe Industry: definition of ICPs and Value Proposition to target Industrial Directors of the Footwear Industry worldwide (US, Asia, Europe)
    ▪ Prospecting of Industrial Directors through cold calls, cold emailing and Linkedin,
    ▪ Management of the pipeline through meeting conduction and demonstrations of the beta version of the solution,
    ▪ Account Management: 100% of contracts renewed and expanded,
    ▪ Sales Enablement: Management of Hubspot and creation of a Sales Playbook.

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Education

  • Double Degree Program Grandes Écoles - Msc Supply Chain Management
    ESC Rennes School of Business
    2021
    Double Diplôme Programme des Grandes Écoles - Msc Supply Chain Management
  • Master of International Business
    Carleton University
    2019
    International Business Master

Skill set

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