Freelancer profile translated to English.

Description

🎯 Social Media Strategy & Paid Ads Manager - Data-driven, Performance-first & Tailored Support

🚀 I help companies optimize and scale their digital presence through clear Social Media and Paid Ads strategies tailored to their objectives.

💻 My role: simplify your social & paid ecosystem.

📚 With +8 years of experience (L’Oréal, Publicis Media, DoohYouLike), I support my clients with a personalized, strategic, operational, and performance-oriented approach to:

➡️ define an actionable Social Media strategy

➡️ set up profitable ad campaigns

➡️ continuously optimize performance (test & learn)

➡️ create a simple and fluid system for managing social media and paid ads

🔍 What I do for you

✨ Social Media Strategy

- Audit, analysis of your presence, and competitor benchmarking

- Definition of your editorial line (messages, pillars, tone, formats)

- Selection of platforms & definition of each network's role in the funnel

- Construction of an editorial calendar + governance & processes (tools, roles, workflow)

- Implementation of best practices: frequency, formats, storytelling, performance

- International adaptation and localization of strategies (FR/EN/ES)

- Definition of social KPIs & strategic reporting

- Reporting and optimization recommendations

✨ Paid Ads

- Definition of Paid strategy (objectives, audiences, and TOF/MOF/BOF funnel)

- Full setup: Meta (Facebook and Instagram), TikTok, Google, LinkedIn, Pinterest, Youtube

- Continuous optimization (test & learn, audience quality, creative, placements, bids)

- Daily budget management & intelligent allocation

- KPI analysis

- Data-driven strategic recommendations

- Concise & decision-oriented reporting

👉 If you want to implement a clear Social Media strategy and performant Paid Ads management, let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
SOCIAL MEDIA MANAGER & PAID SOCIAL SPECIALIST
January 2023 - Today (3 years and 5 months)
Paris, France
Freelance
Development of social media, content & engagement strategies. Management of ad budgets. Identification and analysis of KPIs. Management of collaborations, briefs & management of various service providers. Proposals and implementation of new features to develop brand awareness. Implementation and management of reporting processes and budgets for social networks and advertising campaigns (influencer, media, events, advertising).
Paid Ads Google AdWords KPI Analysis Social Networks SEA
DOOHYOULIKE
Advertising Manager
January 2020 - January 2023 (3 years)
Paris, France
Business development, prospecting and client recruitment (agencies and advertisers) Management of a portfolio of media agencies and advertisers (Nestle, JDE, Reckitt Benckiser, Danone, Ferrero, CEPP and others) Writing and recommending proposals; Negotiation and optimization of campaigns Implementation, operational monitoring, results analysis and report writing Contribution to the development of strategies, commercial offers and revenue
L'Oréal france
Merchandising & Marketing Project Manager
FASHION AND COSMETICS
January 2019 - December 2019 (1 year)
Levallois-Perret, France
Management of Makeup and Perfume launches in 2300 points of sale, implementation of operationsMonitoring, optimization and analysis of projects, daily management of the database for 2300 points of salewithin the systemsDirect contact, customer service and daily requests management for 35 regional managers in FranceOrganization of the backward planning; Briefing and daily relationship management with service providersManagement of internal and external stocks, logistics monitoringOptimization and analysis of proposals.