About Carla
French
Native or bilingual
English
Native or bilingual
Experience
- RenaultWorldwide Social Media Project ManagerAUTOMOBILEJuly 2023 - Today (3 years)- Coordination of various country accounts: Providing tools, responding to various requests from local Social Media Managers- Building the editorial calendar- Coordination of various agencies- Strategic project management: Supporting internal teams on social media projects- Social media monitoring: Ensuring the proper global publication of content and performance analysis- Influence management: Strategic thinking and results analysis
- LacosteInfluence ManagerFASHION AND COSMETICSJanuary 2025 - January 2025 (1 month)Paris, Franceâś“ Identification of profiles for event participationâś“ Contacting influencers, follow-up and invitationâś“ Monitoring and end-of-campaign reporting
- CastafioreInfluence ConsultantSeptember 2023 - October 2023 (1 month)Jewelry and fine jewelry brand - Luxury Positioning- Identification of an influencer cast (between 10k and 100k)- Validation with the brand- Contact initiation- Follow-up of exchanges and reminders- Delivery of a continuously updated tracking sheet- Content collection- Calculation of estimated performance- KPI analysis
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Education
- Master in Digital CommunicationIscom Paris2020
- Bachelor in Fashion BusinessEsmod Lyon2018
Certifications
- Understanding Fashion: From Business to CultureInstitut Français de la Mode2020
- The Fundamentals of Digital MarketingGoogle2020