Freelancer profile translated to English.

Description

Welcome to my Malt profile!

Organized and rigorous, I have a strong appetite for project management, operational and strategic marketing.

I manage customer-oriented projects, relying on data analysis to understand needs and improve user experience. I am also very committed to fluid collaboration with teams and ensure good execution to deliver quality projects.

My areas of expertise:

Project Management

Coordination of contributors in Agile mode: briefs to agencies, roadmaps, monitoring of deliverables, sprint review.
Deployment of a Go-to-Market strategy: needs gathering, customer targeting/listing, steering committee meetings.
Management of website customer journey redesign to optimize user experience (UX) and navigation fluidity.
Redesign of a customer journey (signage, POS displays) to improve the physical store customer experience.

Operational Marketing

Implementation of customer-centric marketing actions: CRM & customer loyalty, digital campaigns, qualitative/quantitative studies, trade shows, launch of commercial operations.
Management of a marketing and communication officer.
Coordination of photo shoots and video filming with external partners to support marketing activations and strengthen brand content.
Training of sales teams for the launch of new offers and creation of sales support materials.
Creation of communication materials (posters, flyers, brochures...).

Strategic Marketing

Conducting competitive intelligence, benchmarks, and market needs identification.
Scoping and implementation of a customer acquisition plan with sales teams.
Analysis of data and KPIs and recommendations for optimizing results.
Development of a social media strategy and a 360° media plan (content creation).

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 20km)

CORNER & BENCH RESTAURANT | HABITAT NOOSA ECO CAMPING
HOSPITALITY & CUSTOMER SERVICE WAITRESS/HOUSEKEEPER
RESTAURANTS AND FOOD SERVICE
October 2024 - June 2025 (8 months)
Australia
Work experience in Australia as part of a Working Holiday Visa (WHV).
Optimize customer reception in restaurants while providing personalized advice.
Gain professional experience in English and work in international teams.
Manage the meticulous cleaning of premium tents and common areas, ensuring a high-end customer experience and optimal satisfaction.
Customer Service Management
REWORLD MEDIA
DIGITAL PRODUCT & PROJECT MANAGER
PRESS AND MEDIA
March 2022 - September 2024 (2 years and 6 months)
Boulogne-Billancourt, France
Implementation of customer-centric marketing actions: SEO, UI/UX, CRM & customer loyalty, digital campaigns, qualitative/quantitative studies, trade shows, commercial operations.
Strategically manage the evolution of digital products in relation to performance and user needs.
Analyze KPIs (Conversion Rate, CPA...) and make recommendations for optimizing products and marketing performance to contribute to business development.
Support a marketing and communication officer in deploying a social media strategy and a 360° action plan, co-creation of digital content (visuals), leading to a +15% increase in subscribers in 2 months.
Manage cross-functional marketing projects in agile mode: writing creative briefs and specifications, coordinating internal teams and external service providers, monitoring deliverables and schedules.
Digital Project Management
SOLOCAL
DIGITAL PRODUCT MANAGER
E-COMMERCE
September 2020 - September 2021 (1 year)
Boulogne-Billancourt, France
Conduct market research and benchmarks to identify product development opportunities.
Design and deploy an agile Go-to-Market strategy for the launch of a digital platform: needs gathering, customer targeting and listing, steering committee meetings, roadmaps.
Manage the training of sales teams on new products to enhance their performance + create sales support materials.
Agile Methodology

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MASTER'S DEGREE IN MARKETING STUDIES AND DECISION MAKING
NEOMA BUSINESS SCHOOL
2021
MASTER SPÉCIALISÉ ÉTUDES ET DÉCISION MARKETING
MARKETING MASTER'S DEGREE
LUXE COSMÉTIQUES ET
2019
MASTER MARKETING