About Carl
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- COSMECOMarketing & Communication ManagerDecember 2024 - Today (1 year and 6 months)Buchelay, FranceAs the digital marketing manager within the team, I primarily led the strategic reconstruction of TAAJ, while actively contributing to the development of SYDEN's visual identity and the creation of communication materials for BABYLOU CARE. My responsibilities covered a wide spectrum: Brand identity redesign and 360° digital strategy management (social media, CRM, influence, e-commerce) Implementation of a conversion-oriented e-commerce site (UX/UI, purchase funnel, data collection) and CRM integration (Klaviyo) with advanced segmentation and marketing automation Creation and management of an omnichannel editorial calendar and a new artistic direction in collaboration with the creative team Deployment of UGC campaigns & influencer partnerships to amplify visibility and strengthen social proof Production of branded content and materials: packaging, influencer kits, product labels, print & digital visuals Market research and benchmarking to guide strategic choices and launches
- JOËLLE CIOCCOMarketing & E-commerce AssistantSeptember 2022 - December 2024 (2 years and 3 months)Paris, FranceAs a marketing & e-commerce assistant at Joëlle Ciocco, I led the strategic post-crisis recovery through 360° campaigns (emailing, social media, e-commerce) and contributed to consolidating the brand image. I conducted performance analyses to guide decision-making committees and coordinated the website migration from WordPress to Shopify, including optimizing the customer journey, sales management, and after-sales service. Management of the post-crisis recovery strategy through 360° campaigns (emailing, SMS, social media, PR, branding) Implementation of a Brevo CRM and customer base segmentation for targeted personalized communication Writing and sending email/SMS campaigns aligned with commercial highlights and product performance (KPI analysis, A/B testing) Social media and organic ambassador campaigns for premium supports (shipping packaging, influencer kits) to enrich brand identity Press communication support (relationship coaching)
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Education
- BTSTalis Business School2020BTS