Freelancer profile translated to English.
Back to original languageAbout Carl
I am a Growth Partner for growing SMEs that have a gap in acquisition. My job: to transform your marketing budget into a predictable engine of leads and customers, tracked to the nearest cent.
What I concretely work on:
• Paid social + search ads (Meta, TikTok, Google Ads) with surgical tracking (GA4, GTM)
• Full-funnel conversion funnel: messaging, landing page, email sequences
• Externalized CMO to manage the entire acquisition strategy
Who I'm currently working with
QG le média libre (independent opinion media on a 100% subscription model) and a premium Parisian well-being & sports recovery studio — implementing tracking and structuring acquisition levers.
What sets me apart: YOUR asset, YOUR control
Everything we build together (tracking, ad accounts, templates, dashboards) remains 100% your property. No agency black box: You take back control whenever you want.
My service formats:
• Launch Pack — audit + tracking setup + first campaigns (one-shot)
• Scale Offer — monthly acquisition management
• Externalized CMO — full-funnel marketing management on a part-time basis
5 years of digital marketing experience, certified by Mantra (RS6479 "Design and deploy a digital customer acquisition strategy in Startups and SMEs").
Available for full remote.
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- QG le média libreGrowth PartnerPRESS AND MEDIAApril 2026 - Today (4 months)Paris, FranceIndependent opinion media on a 100% subscription model (zero advertising in the business model).Mission: structure the acquisition of paying subscribers and make it predictable.Implementation of the complete tracking ecosystem (GA4 + Google Tag Manager) to measure the real value of each acquisition source up to the subscription conversion.Structuring of Meta Ads and Google Ads accounts focused on subscription conversion (vs. traffic).Redesign of the landing page → trial → paid subscription conversion funnel.
- Studio wellness anonymisé (mission en cours)Growth PartnerHEALTH AND WELLNESSApril 2026 - Today (4 months)Paris, FrancePremium studio dedicated to well-being, sports recovery, and high-end therapeutic massage.Mission: generate a regular flow of bookings for signature offers (sessions, subscriptions, packages).Design and launch of dedicated landing pages for each offer, focused on conversion within the online booking funnel.Design and management of Meta Ads campaigns: fine geographic segmentation for the catchment area + retargeting of landing page visitors.
- COSMECOMarketing & Communication ManagerE-COMMERCEDecember 2024 - January 2026 (1 year and 1 month)Buchelay, FranceManagement of the 360° digital marketing strategy for the COSMECO group (3 cosmetic brands). Operational management of a team of 3 interns.Strategic rebuilding of the TAAJ brand: identity overhaul, digital repositioning, e-commerce launch focused on conversion.Implementation of the tracking and measurement ecosystem across all brands: GA4, Google Tag Manager, Meta Pixel — first-party data collection, multi-channel attribution.E-commerce website redesign focused on conversion (UX/UI, purchase funnel, data collection).Integration and deployment of the Klaviyo CRM: advanced customer base segmentation, lifecycle automation scenarios (welcome, abandoned cart, re-engagement, post-purchase).Management of the omnichannel editorial calendar and deployment of UGC campaigns + influencer partnerships to amplify social proof.
Recommendations
Be the first to recommend Carl
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- BTS CommunicationTalis Business School2020BTS
Certifications
- Design and deploy a digital customer acquisition strategy in Startups and SMEsMANTRA2025