Freelancer profile translated to English.

Description

360° communication strategist with a comprehensive and analytical view. My approach combines strategic consulting with tactical execution, understanding that each brand goes through unique stages that demand precise channel selection. I transform identities into cohesive narratives that flow agilely between the digital ecosystem and traditional media, ensuring the right message reaches the right audience at the right time.

Industry field of expertise

Languages

English
Conversational
French
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Lood Agency
360 Marketing Projects Leader
May 2024 - May 2026 (2 years)
Integral direction of 360 campaigns: leadership of the communication strategy for brands integrating digital and traditional channels. Sectors: dermocosmetics, pharmacy, and fashion. Strategic alliance management. Coordination of interdisciplinary teams (Production, Content, Design, and Paid Media) and external collaborators. Experience in influencer management and optimization of creative processes to ensure storytelling coherence and piece quality.
Graphic Design Leadership Content Marketing Digital Communication
MDZ Radioy MDZ Online
Producer and Journalist
September 2022 - April 2024 (1 year and 7 months)
Content creation: adaptation and distribution of key messages for different audiences in radio and digital newspaper. Brand management at events: Organization and logistics of the institutional stand (MDZ Radio and Online) at the Arcana Festival, applying experiential marketing criteria for media positioning.
Multimedios Impacto Económico
Head of Communication and Marketing
March 2021 - March 2023 (2 years)
Corporate identity management: Development of the 360 communication strategy for the multimedia outlet, unifying the message across the print magazine, digital portal, and social media. Niche Content Marketing: Strategic writing and editing of specialized content.