You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Carla DanielouCD

Carla Danielou

360° Marketing & Communication Strategy

€450/day
Marseille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Carla

Marketing and communication can be learned, but for me, it's about feeling, passion, and vocation.

Sensitive to difference, originality, blends, and the creation of a compelling story, with nearly 7 years of experience in various fields such as automotive, eyewear, and technological innovation, I have a strong desire to leverage my creativity for your business, your company, your needs, your identity.

I thrive on what arises from encounters, exchanges, and human relationships. I am the very essence of the expression "from the clash of ideas, light springs forth," N. Boileau, and it is with this strength that I will best be able to support you in your project.

Here are the areas where I can intervene:

◊ Audit, benchmark, and strategic consulting in offline/online marketing and communication, recommendations, creation of graphic charter.

◊ Working on brand identity: discourse, storytelling, wording, logo creation.

◊ Writing communication materials: emailing, newsletters, presentation brochures, internal and external communication.

◊ 360° project management: Production, Events, Special Operations.

◊ Creation of think tanks and brainstorming sessions to activate new levers.

◊ Community management: creation and writing of an editorial calendar, content creation.

So, no matter who you are right now, whether you're unsure where you're going, or conversely, you have a very precise idea of what you want, the best thing is to meet!

Over a coffee or a video call?
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • One XPerience
    Marketing and Communication Strategy Consultant - Freelance
    INTERNET OF THINGS (IOT)
    July 2023 - Today (2 years and 11 months)
    Marseille, France
    Audit | Analysis of the existing situation, reflection on the overall development of the company, internal and external diagnosis
    Strategy | Construction of a strategy, development of a marketing and communication plan
    Editorial | Editorial content, writing and production of communication materials. Graphic charter, POS displays. All types of media
    Media | Development of a media plan. Social media content management, press relations
    Events | Organization of events, parties, team building, activities, unique experiences
    organization Internal Audit planning Business Strategy Event Organization communication plan Content Creation Branding Logo Design Flyer Marketing Content Marketing Visual Communication 360° Communication
  • Steve McQueen Eyewear
    Marketing and Communication Director
    RETAIL (SMALL BUSINESS)
    September 2020 - Today (5 years and 9 months)
    Marseille, France
    Implementation of a 360° communication strategy, including budget definition.
    Creation and execution of advertising campaigns with a photographer.
    Management of websites and social media with a digital agency and web designers.
    Press relations activation.
    Content creation for all types of media.
    Creation of internal and external communication materials: emailing, newsletters, presentation brochures, flyers, logos, promotional items, etc.
    Highlighting products or a specific product based on the new collection.
    Management and organization of events such as eyewear trade shows, showrooms, seminars (Paris, Milan, NY, Tokyo, Munich).
    Concept and stand design with a stand designer.
    Management of various service providers, adherence to deadlines and budget.
    Project Management Team Management CMS Facebook Marketing Social Media Branding Video Production
  • Groupe Parascandola
    Marketing and Communication Manager
    AUTOMOBILE
    October 2016 - September 2020 (4 years)
    Marseille, France
    Activation of the communication plan defined by national management.
    Creation of targeted content.
    Sending emails, newsletters, SMS campaigns.
    Retargeting, website referencing, Google AdWords.
    Campaigns on social networks, Instagram, Facebook, LinkedIn.
    Management of internal communication for the Group and brands.
    Management and organization of important events, product launches, 100th anniversary of the brand, 60th anniversary of the Group, exhibitions, open houses, etc.
    Event Organization Google AdWords Social Media plan Content Creation Retargeting SEO Writing

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master II in Marketing Communication and Management
    EMD Business School
    2019
    Audit Création d'une stratégie de communication Stratégie offline/online Développement et activation d'une stratégie Communication et marketing opérationnel Création d'évènements

Certifications

  • Master II in Marketing Communication and Management
    EMD BUSINESS SCHOOL
    2019
    Storytelling Project Management 360° Communication Communication Strategy Management Sales Strategy Branding

Skill set (37)

Categories