About Carla
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- One XPerienceMarketing and Communication Strategy Consultant - FreelanceINTERNET OF THINGS (IOT)July 2023 - Today (3 years and 1 month)Marseille, FranceAudit | Analysis of the existing situation, reflection on the overall development of the company, internal and external diagnosisStrategy | Construction of a strategy, development of a marketing and communication planEditorial | Editorial content, writing and production of communication materials. Graphic charter, POS displays. All types of materialsMedia | Development of a media plan. Social media content management, press relationsEvents | Organization of events, parties, team building, entertainment, unique experiences
- Steve McQueen EyewearMarketing and Communication DirectorRETAIL (SMALL BUSINESS)September 2020 - Today (5 years and 11 months)Marseille, FranceImplementation of a 360 communication strategy, with budget definition.Creation and execution of advertising campaigns with a photographer.Management of websites and social media with a digital agency and web designers.Activation of press relations.Content creation for all types of media.Creation of internal and external communication materials, emailing, newsletters, presentation brochures, flyers, logos, goodies,...Highlighting products or a specific product based on the new collection.Management and organization of events such as eyewear trade shows, showrooms, seminars (Paris, Milan, NY, Tokyo, Munich).Concept and stand design with a stand designer.Management of various service providers, adherence to deadlines and budget.
- Groupe ParascandolaMarketing and Communication ManagerAUTOMOBILEOctober 2016 - September 2020 (4 years)Marseille, FranceActivation of the communication plan defined by national management.Creation of targeted content.Sending emails, newsletters, SMS campaigns.Retargeting, website referencing, Google AdWords.Campaigns on social networks, Instagram, Facebook, LinkedIn.Management of internal Group and brand communication.Management and organization of important events, product launches, 100th anniversary of the brand, 60th anniversary of the Group, exhibitions, open houses,...
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Education
- Master II Marketing and Communication ManagementEMD Business School2019Audit Création d'une stratégie de communication Stratégie offline/online Développement et activation d'une stratégie Communication et marketing opérationnel Création d'évènements
Certifications
- Master II Marketing and Communication ManagementEMD BUSINESS SCHOOL2019