About Carla
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Nez, le mouvement culturel olfactifE-COMMERCE MANAGER, INTERNATIONAL DISTRIBUTION AND LOGISTICSPRESS AND MEDIAJanuary 2025 - Today (1 year and 7 months)Paris, FranceManages the international e-commerce and marketplace strategy for Nez and the e-commerce service for 3 perfume brands (Neydo, Stereotype, Noise): UX, commercial animation, stock management, and customer service. Manages a CRM database through monthly B2B and B2C newsletters. Coordinates digital content agencies, logistics, and customer relations.
- Fédération Française de FootballASSISTANT E-MERCHANDISING AND RETAIL, WORK-STUDY PROGRAMSPORTSJanuary 2023 - January 2024 (1 year)Manages e-merchandising for all merchandise (key periods: jersey launches, Euro24, and Olympics) in coordination with Fanatics. Designs and deploys omnichannel commercial animations (website, newsletters, SMS, push notifications, social media, Social Ads, Google Ads). Manages and analyzes weekly e-commerce and retail KPI reports.
- adopte un bureauE-COMMERCE MANAGER, REGION AND EUROPEARTS AND CRAFTSSeptember 2022 - September 2023 (1 year)Manages the e-commerce strategy and B2B/B2C customer relations in France and bordering EU markets. Monitors KPIs and identifies concrete optimization levers: product page redesign, customer review integration, and checkout funnel improvement. Deploys Google Ads SEA campaigns (Search, Shopping, Display).
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Education
- MS 1 & 2 E-BUSINESS STRATEGYIIM-DigitalSchool2024Spécialité Growth Hacking, Parcours E-sport