You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Carla CotoCC

Carla Coto

E-commerce Manager

€590/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Carla

4 years of experience in international e-commerce in perfumery, fashion, sports, and digital B2B/B2C. I manage cross-functional projects: e-shop, marketplace, distribution, coordination of agencies and internal teams. Trilingual FR/EN/ES, rigorous, organized, and responsive, I enjoy teamwork.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Nez, le mouvement culturel olfactif
    E-COMMERCE MANAGER, INTERNATIONAL DISTRIBUTION AND LOGISTICS
    PRESS AND MEDIA
    January 2025 - Today (1 year and 7 months)
    Paris, France
    Manages the international e-commerce and marketplace strategy for Nez and the e-commerce service for 3 perfume brands (Neydo, Stereotype, Noise): UX, commercial animation, stock management, and customer service. Manages a CRM database through monthly B2B and B2C newsletters. Coordinates digital content agencies, logistics, and customer relations.
  • Fédération Française de Football
    ASSISTANT E-MERCHANDISING AND RETAIL, WORK-STUDY PROGRAM
    SPORTS
    January 2023 - January 2024 (1 year)
    Manages e-merchandising for all merchandise (key periods: jersey launches, Euro24, and Olympics) in coordination with Fanatics. Designs and deploys omnichannel commercial animations (website, newsletters, SMS, push notifications, social media, Social Ads, Google Ads). Manages and analyzes weekly e-commerce and retail KPI reports.
  • adopte un bureau
    E-COMMERCE MANAGER, REGION AND EUROPE
    ARTS AND CRAFTS
    September 2022 - September 2023 (1 year)
    Manages the e-commerce strategy and B2B/B2C customer relations in France and bordering EU markets. Monitors KPIs and identifies concrete optimization levers: product page redesign, customer review integration, and checkout funnel improvement. Deploys Google Ads SEA campaigns (Search, Shopping, Display).

Recommendations

Be the first to recommend Carla

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • MS 1 & 2 E-BUSINESS STRATEGY
    IIM-DigitalSchool
    2024
    Spécialité Growth Hacking, Parcours E-sport

Skill set

Categories