Carla C.

Crafted high-impact SEO content for B2B & B2C brands, specializing in tech, lifestyle, and business sectors. Developed and executed content strategies that increased organic traffic, lead generation, and conversions. Produced branded content that balances SEO performance with engaging, human-centric storytelling. Optimized website copy, articles, and thought leadership pieces, ensuring alignment with audience intent and brand voice. Drove measurable results, including improved search rankings, higher engagement rates, and increased customer acquisition.

Total articles written: 351 B2C + 108 B2B = 459

Business impact

Organic traffic of the Career Advice (B2C): +45% from 2022 to 2025

Conversion of organic visits from Career Advice: +77% from 2024 to 2025

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Created and optimized high-impact SEO content (B2C & B2B) to attract and convert job seekers and recruiters in the HR and employment sector. Executed a high-performing editorial strategy, driving +33% organic traffic YoY in 2024. Boosted key conversion metrics, contributing directly to business growth: +19.5% Apply Starts YoY +12% more candidate profiles generated via SEO Accelerated the growth of Career Advice and PSP pages: Surpassed the +25% goal with a +32.5% organic traffic increase and reached a 65.5% growth in PSP pages, enhancing visibility and engagement.

Led editorial strategy and content development for top-selling anime and manga magazines in France. Managed print and digital content, supervised editorial teams, and drove audience engagement. Japan LifeStyle (Co-Creator, Editor-in-Chief) - Developed magazine from concept to publication, overseeing content strategy, editorial direction, and special issues. AnimeLand Xtra (Editor-in-Chief) - Led the magazine to become #1 best-seller in its niche (50K+ copies at peak). Editorial Leadership - Managed teams of writers, editors, and freelancers, securing exclusive interviews and industry collaborations.