Freelancer profile translated to English.

Description

Hello!

I am Carla Burlon, a passionate Social Media Manager and Communication Project Manager.

After several experiences with premium brands and influential personalities in France and the United States, I have developed sharp expertise in social media management, digital strategy, and value-added content creation.

Today, I support companies in developing their online presence by building tailor-made, engaging strategies focused on concrete results.

My goal? To make social media a true growth lever by strengthening brand image, uniting a community, and generating opportunities.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

H. Mercer Wine & Spirits Imports,
Social Media Manager
April 2024 - Today (2 years and 2 months)
Los Angeles, CA, USA
Social Media Strategy Development:
Complete development of the communication strategy and plan, and implementation of strategic market monitoring for the American market.

Autonomous Content Management:
Integral production (filming, editing, publishing) and coordination with founders for project management.

Brand Image Overhaul:
Definition of Instagram positioning, creation of the graphic charter, and contribution to the website launch.
Content Creation Digital Strategy Consulting Brand Image Consulting Digital Communication Project Management
Nicolas Paciello Création,
Freelance Social Media Manager
October 2023 - November 2023 (2 months)
Paris, France
Complete takeover of the Instagram account (160k followers)
with the implementation of an adapted social media strategy to relaunch engagement and reduce follower loss.
Definition of a communication plan and strategic monitoring
with the aim of strengthening the close relationship with its community.
Creation and publication of targeted content
capturing, production, editing, and distribution of reels and posts to ensure a progressive and coherent recovery, community management, and account animation.
Community Management Social Media Instagram Competitive Intelligence Communication Strategy
Champion Spirit,
Community Manager & Communication Officer
January 2023 - January 2024 (1 year)
Paris, France
Continuity of the roles of Communication Director and Community Manager
production and management of multi-platform content (LinkedIn, Instagram, Tiktok, newsletter).
Optimization of the Social Media Strategy
redefinition of the target audience, adjustment of objectives, performance analysis, and creation of adapted content.
Mastery of email marketing tools
design, writing, and distribution of newsletters via specialized software (Brevo).
Emailing Content Writing Video Editing Audiovisual Production Social Media Communication Strategy

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Master's Degree in Management & International Trade
AEI International School,
2024
Master's Degree in Management & International Trade
Hypokhâgne CPGE Littéraire
Lycée Joffre,
2019
Hypokhâgne CPGE Littéraire

Carla Burlon

Social Media Manager

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