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Carla BurlonCB

Carla Burlon

Social Media Manager

€250/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carla

Hello!

I am Carla Burlon, a passionate Social Media Manager and Communication Project Manager.

After several experiences with premium brands and influential personalities in France and the United States, I have developed sharp expertise in social media management, digital strategy, and value-added content creation.

Today, I support companies in developing their online presence by building tailor-made, engaging strategies focused on concrete results.

My goal? To make social media a true growth lever by strengthening brand image, uniting a community, and generating opportunities.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • H. Mercer Wine & Spirits Imports,
    Social Media Manager
    April 2024 - Today (2 years and 2 months)
    Los Angeles, CA, USA
    • Social Media Strategy Development:
    Complete development of the communication strategy and plan, and implementation of strategic market monitoring for the American market.

    • Autonomous Content Management:
    Integral production (filming, editing, publishing) and coordination with founders for project management.

    • Brand Image Overhaul:
    Definition of Instagram positioning, creation of the graphic charter, and contribution to the website launch.

    Content Creation Digital Strategy Consulting Brand Image Consulting Digital Communication Project Management
  • Nicolas Paciello Création,
    Freelance Social Media Manager
    October 2023 - November 2023 (2 months)
    Paris, France
    • Complete takeover of the Instagram account (160k followers)
    with the implementation of an adapted social media strategy to relaunch engagement and reduce follower loss.
    • Definition of a communication plan and strategic monitoring
    with the aim of strengthening the close relationship with its community.
    • Creation and publication of targeted content
    capturing, production, editing, and distribution of reels and posts to ensure a progressive and coherent recovery, community management, and account animation.

    Community Management Social Media Instagram Competitive Intelligence Communication Strategy
  • Champion Spirit,
    Community Manager & Communication Officer
    January 2023 - January 2024 (1 year)
    Paris, France
    • Continuity of the roles of Communication Director and Community Manager
    production and management of multi-platform content (LinkedIn, Instagram, Tiktok, newsletter).
    • Optimization of the Social Media Strategy
    redefinition of the target audience, adjustment of objectives, performance analysis, and creation of adapted content.
    • Mastery of email marketing tools
    design, writing, and distribution of newsletters via specialized software (Brevo).

    Emailing Content Writing Video Editing Audiovisual Production Social Media Communication Strategy

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Education

  • Master's Degree in Management & International Trade
    AEI International School,
    2024
    Master's Degree in Management & International Trade
  • Hypokhâgne CPGE Littéraire
    Lycée Joffre,
    2019
    Hypokhâgne CPGE Littéraire

Skill set

Categories