Freelancer profile translated to English.
Back to original languageAbout Carla
Hello, I'm Carla.
Independent community manager, I bring brands to life through storytelling content and memorable experiences.
For over 5 years, I've been helping creators, wellness practitioners, and event organizers build authentic and impactful communication. My universe is bohemian, chic, and sunny: between softness and character, I love creating an identity that naturally attracts the right clients.
✨ My approach: transforming your values into a coherent and inspiring image, both online and in real life.
💡 My expertise
📱 Social media
Content strategy aligned with your universe
Account management & engagement (Instagram, Facebook, etc.)
Creation of visuals & videos (posts, stories, reels)
Writing articles, product sheets, and editorial content
Photo shoots, moderation & community interaction
Monitoring, analysis & reporting for continuous adjustment
🎥 Content creation
Lifestyle photos & videos that tell your story
Reports, interviews & video capsules
Carefully staged, with the right and engaging tone
🎉 Event planning
Organization of events for 50 to 500 people
Set design & ambiance with attention to detail
Event communication before, during & after
📊 Some concrete results:
+35% engagement on Instagram in 3 months for a wellness practitioner
Organization of a night market gathering over 300 people
Creation of coherent visual & editorial content that strengthens brand image
🌸 My goal: reveal the essence of your project through communication that is aesthetic, impactful, and deeply human.
💬 Ready to chat? Let's talk about your project and see how to bring it to its full potential.
Find me also on: @maisonluce.sud
French
Native or bilingual
English
Fluent
Can work on-site
Salon-de-Provence (up to 50km), Cavalaire-sur-Mer (up to 50km), Paris (up to 15km)
Experience
- L'autrefoisCommunity manager and reception assistant (work-study)RESTAURANTS AND FOOD SERVICEJune 2020 - June 2021 (1 year)L'Autrefois, Salon-de-Provence, FranceDevelop a content strategy: Define objectives, target audiences, messages to convey, and communication tone for social media.Editorial planning: Create a publication calendar to schedule upcoming posts, events, and campaigns.Content creation: Design and write posts (text, image, video, infographics) based on objectives and channels.Visual optimization: Adapt visuals for each platform (Instagram, Facebook, LinkedIn, etc.) while respecting the brand's graphic charter.Social media managementSocial account management: Ensure daily management of accounts on various platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).Community engagement: Interact with followers, respond to comments and messages, and participate in conversations to strengthen community engagement.Interaction monitoring: Moderate comments to prevent trolls and ensure a positive and respectful environment.3. Monitoring and analysis5. Community management6. Crisis managementCrisis anticipation: Prepare protocols for managing social media crisis situations (bad buzz, negative comments, etc.).Real-time response: Respond quickly and effectively to crises to limit the impact on the brand's image.7. Collaboration with other teams8. Creation of an editorial line9. Management of partnerships and collaborations10. Continuous training and monitoring
- Carrera,E-commerce/Marketplace Manager (permanent contract)RETAIL (LARGE RETAILERS)February 2025 - April 2025 (2 months)Aix-en-Provence, France• Supervise, coordinate & train team members• Master all tasks related to the position (order fulfillment, message processing, daily reporting, managing relationships with marketplaces, etc.)• Google campaigns, ROI tracking..• Website management
- La porte a cotéMarketing and Communication Manager (permanent contract)ARTS AND CRAFTSJanuary 2022 - February 2025 (3 years and 1 month)Berre-l'Étang, France• Team management: Supervision of 3 interns, managing their daily tasks and training• B2B and B2C customer advisory• Develop and implement digital strategies for clients• Social media management (community manager)• E-commerce management: Website management and updates (via Prestashop then WordPress), inventory management, SEO/SEA optimization, performance analysis via Google Analytics• Photography & visuals• Collaborative project management• Development of marketing strategies: (development of special offers, newsletters, partnerships, etc.)• Autonomous management of a pop-up store• Analyze the performance of digital campaigns• Event organization• Participation in trade shows
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Education
- Master's in Innovative Project ManagementESAME,2023Mastère Manager de projets innovants
- Bachelor's in Operational Marketing ManagementI.F.T.E Sud,2021Licence responsable Marketing Opérationnel