Description

Passionate art director and conceptual designer – originally from Argentina currently based in London – with 10 years' experience across Ecom, social, print, retail, branding and packaging. I specialise in visual identity, with a love for creating rich, impactful and thoughtful designs.

carlabelli.com

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

FREELANCE
BRAND DESIGNER & ART DIRECTION
July 2014 - Today (11 years and 11 months)
• Developing social media strategies, content production, and art direction.
• Conceptualization and design of editorial pieces, lookbooks, packaging, and branding.
• Production and design of events, pop-up stores, and activations.
• Providing consultancy for brand development.
• Web design on platforms such as Shopify, WordPress, and more.
ADIDAS at OLIVER AGENCY
CONCEPTUAL GRAPHIC DESIGNER
January 2021 - April 2025 (4 years and 3 months)
London, UK
• Designing activations for specific products with the goal of driving sales.
• Formats applied in: social media, websites, editorial, and print.
• Supporting and executing commercial campaigns across more than 13 phases.
• Adapting graphic assets to various formats for both print and digital. Global campaign.
• Packaging redesign.
PAI SKINCARE
DESIGN , EVENTS & PRODUCTION
March 2019 - December 2020 (1 year and 9 months)
London, UK
• Concept Development: Designs aligned with the brand's aesthetics and sustainability values.
• Global packaging across Europe, Asia, and the U.S. (Sephora Global, Planet Organic, Free People, etc.).
• Art Direction for global campaigns and special products.
• Planning, development, and execution of campaigns across all channels, including social media, email marketing, packaging, events, and pop-ups. Achievements:
• Successfully managed and delivered 20 packaging projects, including travel sets for rebranding.
• Developed over 10 packaging projects (and campaigns) for the brand, ranging from Christmas kits to new product launches (NPD) and rebranding initiatives.
• Created content and directed art in alignment with branding across various creative agencies. Coordinated events, PR gifting, and commercial pop-ups.