Carla Auffret

I am a specialist in strategic communication and public relations with more than 15 years of international experience in the tourism, luxury, gastronomy, hospitality, and transport sectors. I help brands position themselves, differentiate, and connect with their audiences through integrated campaigns that combine storytelling, media relations, digital marketing, and influencer management.

My added value lies in creating authentic narratives with purpose, capable of generating impact in both prestigious media and social networks, strengthening reputation and accelerating business growth. I have led 360° launches of hotels, trains, and restaurants, managed communication crises, designed digital campaigns with influencers and KOLs, and organized high-level events in collaboration with international luxury brands.

I can assist you with projects such as:

• Communication and PR campaigns for brand positioning.

• International media relations and public relations, including press trips.

• Digital and social media strategies focused on engagement and audience growth.

• Development of narratives and branded content to highlight sustainability, responsible luxury, or innovation values.

• Crisis and reputation management with proactive plans and effective communication.

• Organization of premium events and strategic collaborations with aligned brands.

I work with a creative, analytical, and results-oriented approach, combining strategic vision with detailed execution to ensure each project achieves a tangible impact.