Carla Andrade Serra

Trafficking functions:

Activation, optimization, and campaign monitoring, sending proofs of performance, tracking reports, and final reports.

Direct campaigns of type CPM, CPC, CPL, Google Ads, Meta Ads, Twitter Ads, Linkedin Ads.

Specialized in performance campaigns.

Programmatic campaigns through deals, ID integrations, javascript.

Writing technical specifications and Openads rates in Spanish / English.

Supplier closings at the end of the month and invoicing.

Programmatic department functions:

Negotiation and sale of programmatic advertising from suppliers to media outlets, integration of suppliers into the Openads network, supplier activation, monitoring, and results optimization, incident resolution.

Analytics functions for Openads network publishers.

Experience in Zendesk CRM and Jira work board.

Responsible for the programmatic department at all levels: Sales, negotiation, management with agencies and networks. Campaign programming, creation, monitoring, optimization of RTB networks, deals, performance area, and final reports.

Initiation of the negotiation, contracting, monitoring, and invoicing process for different national and international programmatic suppliers (Europe, LATAM, and USA).

Programming, monitoring, and optimization of display, video, programmatic, retargeting, prospecting, CPM, CPC, CPA, CPL, CPV, brand days, promotions, sponsorships campaigns. Creation of measurement pixels, GTM tags, keyword campaigns.

Experience and management of branded content.

Writing technical specifications in Spanish / English and managing with agency technical departments for problem-solving.

Experience and management of the following CRMs: Own CRM Luike, SAP, Advendio, Sales force, Cxense, Qlikview.

Digital trafficker performing the following functions: programming, monitoring, optimization of display and video campaigns, CPM, CPC, CPA/CPL, incident and discrepancy resolution, sending proofs of performance to media agencies.

Branding, performance, and programmatic advertising.

Knowledge of the following ad servers: Agilbanner, DFP, Admeta, Google Adex and the following technological platforms: Mediamind, Weborama, Telemetry, Adman, Teads…

Performing tracking reports and campaign closings.

Support to the administration department: order management, reports, and discrepancies.