Freelancer profile translated to English.
Back to original languageAbout Carine Yvelande
Business Intelligence and Economic Intelligence professional, passionate about data analysis and product management, I combine business vision and technical expertise to optimize company performance.
My analytical and strategic approach allows me to drive data-driven products, structure strategic insights, and support decision-making.
âś… Economic Intelligence Consulting in France and internationally for SMEs, large groups, investors, NGOs, and local authorities
đź“ť Analytical study, benchmarking, due diligence, etc.
âś… Branding Strategy: Brand image creation, "Vision - Mission - Values" triptych, storytelling design, graphic charter, visual identity, mood board, Logo.
âś… Marketing Strategy: Market research, target and customer behavior study, proposal of a global marketing strategy.
âś… Data Analysis: Database cleaning, data visualization, and dashboard creation
âś… Triple Master's: Data Analytics (NEOMA BS), Marketing and Sales Strategies (INSEEC), State Diploma of Economic Intelligence Consultant (European School of Economic Intelligence),
âś… Bachelor's Degree: Economic and Political Sciences (Institut Catholique de Paris)
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Cloud SkunkworksBusiness Analyst & Data Product OwnerFebruary 2024 - Today (2 years and 4 months)La Defense, Puteaux, FranceDefinition and prioritization of features for Data Monitoring solutions. Coordination of technical and business teams to ensure data quality and availability. Implementation and monitoring of KPIs to optimize performance management. Use of Databricks, SQL, and Power BI for data analysis and visualization. Project management with Jira and integration of DevOps best practices. Supervision of cloud solution deployment on AWS.
- SA Françoise SagetMarketing Data AnalystFASHION AND COSMETICSFebruary 2024 - September 2024 (7 months)Boulogne-Billancourt, France
- Analysis of marketing campaigns and sales performance.
- Monitoring of product performance and offer testing.
- Ad-hoc analyses of customer behavior (segmentation, order channel, age, etc.).
- Optimization of the decision-making system with Tableau Software.
- Creation of dashboards and weekly/monthly reporting.
- SVPMarketing & Market Intelligence ExpertCULTUREFebruary 2023 - September 2023 (7 months)
- Analysis of customer issues in strategic marketing.
- Drafting of market summaries and e-reputation analyses.
- Development and sharing of strategic information databases.
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Education
- Bachelor's Degree in Social, Economic, and Political SciencesInstitut Catholique de Paris2017Approche pluridisciplinaire combinant Ă la fois, la sociologie, l'Ă©conomie et les sciences politiques.
- Master's DegreeINSEEC Business School2021- Marketing - Communication de Marque - Positionnement stratégique