Freelancer profile translated to English.
Back to original languageAbout Carine
Strategy & Business Transformation Consultant | Resilience – Growth – Impact
In an unstable economic context and with exacerbated competition, companies need strategic clarity, commercial agility, and concrete levers for resilience.
🎯 This is where I come in:
I support SMEs, mid-cap companies, and industrial groups in structuring their development, transforming their sales organization, and activating sustainable growth drivers.
🧩 My approach combines strategic vision, field action, and rapid results (quick wins).
Areas of intervention:
Strategic diagnosis & transformation roadmap
Offer redesign & market repositioning
Sales structuring & export development
Resilience strategy: value creation, adaptation, ROI arbitration
Reorganization & change management (culture, tools, teams)
✅ Over 20 years of experience in the B2B industry, including 10 internationally (Europe & Africa):
+€1.2M in margin generated through a pricing strategy in Europe
+30% profitability on a structured industrial transfer
Distribution network structured in sub-Saharan Africa
New commercial dynamic post-strategic diagnosis
🛠️ My added value: the ability to clarify, structure, engage, and deliver.
I offer solutions with measurable impact, tailored to your growth or transformation challenges.
📍 Based in Paris – Missions in France & internationally (in-person or hybrid)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 30km)
Experience
- IMORANBusiness Strategy Consultant - Transition ManagerJanuary 2023 - Today (3 years and 5 months)Conducting strategic, social, and financial diagnostics in transformation or repositioning contextsFacilitating workshops for cultural reaffirmation and building operational action plansIdentifying growth drivers and supporting business diversificationOrganizational redesign and support for adopting a culture of innovation, agility, and continuous improvementSales structuring for SMEs/mid-cap companies:° Sales performance diagnosis, definition of multi-account strategies° Support for implementing steering and coordination tools (KPIs, CRM, account plans)° Facilitating steering committees and supporting internal teamsResults achieved: improved internal coherence, launch of new activities, increased customer satisfaction performance
- SANOFIInternational Customer ServiceJune 2000 - December 2001 (1 year and 6 months)Paris, FranceAreas: Russia - Ukraine - South Africa Customer Service• Provide support to the sales force by operating sales follow-up, managing relationships with plants to meet demand.• Support for the accounting adjustment project through a self-developed reconciliation tool.
- SOLVAYBusiness Development - Distribution Manager - North Africa and Southern EuropeFebruary 2002 - December 2021 (19 years and 10 months)Paris, FranceSOLVAY 2017 - Present Distribution and Sales Management• Management of customers and distributors in France, Spain, Italy, and Portugal• Establishing pricing policy to ensure sales growth and profitability• Opportunities won in 2020: 450T• Pipeline opportunities represent 15% business growth.• Establishing key value drivers to evaluate distributor performance SOLVAY 2016 - Present Foreign Markets Development• Leading market development in North Africa, onboarding new customers• Coordination of homologation projects• Starting new sales• Designing a specific development strategy for Africa. SOLVAY 2011 - 2015 Sales Development• Successfully led projects with internal stakeholders: Production transfer to increase profits, to reduce lead time. Direct impact on volume growth from 30T/year to 600T/year in 2 years• QUICK-WIN projects led on specific ranges. Businesses restarted after being lost for 10 years: +500T business SOLVAY 2002 - 2010 Market Support• Pricing management• Costs analysis and correction. Main achievement: Currency error identified, significant impact on contribution margin
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Education
- Executive MBA, StrategyIAE Paris - Sorbonne Business School2022Executive MBA, Stratégie
- Global Executive MBA, Strategy - Business ManagementIFG Executive Education2022Global Executive MBA , Stratégie- Management d'entreprise
Certifications
- LeadershipIFG2022