Carine R

Talent manufacturing, WALTER ERNEST, a consulting firm specializing in digital transformation, user-centric innovation, and talent management.

▪ STRATEGIC VISION & INNOVATION: Transforming customer insights into high-value digital journeys, Designing a clear vision of the overall user experience for each client, Defining performance indicators (KPIs) to measure strategy success.

▪ BUSINESS IMPACT & PARTNERSHIPS: Customer business development, Responding to tenders, Resource optimization, partnership negotiation, Client relations. Proposing innovation approaches and the ability to leverage WALTER ERNEST's expertise.

▪ HR: Defining skill needs on the client side, Implementing recruitment processes. Relevant candidate evaluation, Designer onboarding and integration, Managing talent diversity, Team culture, Mentoring and coaching profiles.

▪ DELIVERY: Management of several Build projects, including financial and organizational management, meeting deadlines and quality standards to ensure a high level of customer satisfaction.

▪ CLIENTS: SNCF Gares & Connexions, TAG Heuer, Décathlon, Family TradeMark, Groupe O’Sullivans, REFASHION circular fashion industry, Zeenea Data Discovery Platform, Ministry of Ecological Transition, Sogeti, CGI, Astek technology, Paris 2024 Olympic Games

▪ Teaching in Marketing Management, Digital Marketing, and Customer Experience (E-commerce / M-commerce / Strategy Analytics).

▪ Lecturing on Impact Design - When design... creates value for the company.

Décathlon, a global leader in sports retail, embodies its positioning "Move people through the wonders of sports" by offering user-centric omnichannel experiences.

▪ STRATEGIC & ORGANIZATIONAL DESIGN: Implementing a global design organization within Decathlon United E-Commerce, adopting a user-centric and business-oriented approach. Harmonizing design methodologies around a common vision and shared frameworks, to support over 200 digital products in their growth and user excellence challenges.

▪ MANAGEMENT & LEADERSHIP: Supporting Decathlon United Ecommerce teams in establishing a mature digital design organization. Managing design teams (UX Researcher, Product Designer); developing a strong design culture, recruitment, and skill development.

▪ TRANSFORMATION & PROCESSES: Building a coherent Design System, harmonizing methodologies and tools, aligning with international Design, Tech, and Marketing teams.

▪ BUSINESS IMPACT & CUSTOMER EXPERIENCE: Continuous improvement of UX KPIs (NPS, conversion, retention), contribution to international growth and operational excellence.