Freelancer profile translated to English.
Back to original languageAbout Carine
👩✈️ 4 years in webmarketing project management
🙉 Thousands of websites reviewed where I've seen the good and the bad of the web
🛒 Trained in e-commerce, I analyze much more than just design
I started my career generating traffic. Before realizing that my true playground is improving e-commerce interfaces to turn those visitors into customers.
User Experience and UI/UX Design for e-commerce sites & online stores (e-retail)
My expertise(on WooCommerce and Shopify)
-> E-commerce Audit: analysis of your online store's interface
-> UX Design: Optimization of the user journey
-> E-commerce Redesign: website restructuring
-> E-commerce / CRO: Conversion rate optimization
-> E-merchandiser: e-commerce content management and deployment
My services
◉E-commerce Audit:
↳ UX Audit
↳ Neuromarketing analysis (consumer psychology)
↳ E-commerce conversion funnel: homepage, product page, cart page
↳ Marketing recommendations
↳ UX recommendations
◉E-commerce Redesign:
↳ Creation of mockups in Figma
↳ Responsive design
↳ Web design & visual identity
↳ Shopify integration, WooCommerce integration
◉E-commerce E-merchandising:
↳ Benchmark and e-commerce strategy
↳ KPI definition and reporting
↳ A/B Testing
↳ Product catalog management, collection management
↳ Content integration on Shopify and WooCommerce
Why hire me?
-> Increase add-to-carts, average order values, and completed purchases
-> Sell more with the same traffic
-> Enhance the value of every visit to your e-commerce site
-> Naturally guide your visitors towards conversion
-> Tools: Figma, Hotjar, WooCommerce, Shopify
💬Contact me to optimize your e-commerce site. I respond within 1 hour!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- LA PERLE WUSSULANAudit, Redesign and E-commerce Project ManagementE-COMMERCEFebruary 2025 - January 2026 (11 months)Client Context:
- Highly competitive artisanal candle market
- Very limited technical skills
- E-commerce site redesigned multiple times
- Website dependence on social media
- No customer reviews displayed on the site
- Key ingredient not explained or highlighted at all
- Perfume crowdfunding campaign
- Perfume to be added to the site, which until then only offered candles
My Intervention Objective:- Improve online store performance
- Enhance the user experience on the e-commerce site
- Identify errors on the e-commerce site that had never been noticed
- Capitalize on the key ingredient (differentiating and identity-defining): wussulan
- Unify the perfume and candles under a common universe and narrative
- Bring more stability to the founder by taking full control of the interface once and for all. The goal is to avoid constant redesigns, by knowing all the blocking points to resolve.
Bonus: she identified her SEO and product photography needsMissions Performed:- Comprehensive audit of the e-commerce site interface: ergonomic (UX), marketing, CRO, and consumer psychology analysis
-> Audit conducted throughout the entire sales funnel (key pages the consumer visits)- Prioritization of recommendations
- Writing of homepage + product pages
- Development of a real graphic charter
- Creation of visual mockups incorporating all the previous elements
- Integrations and development
- Project management and integration monitoring
- Carine Pasquier E.IConsultant for E-commerce SitesCONSULTING AND AUDITSDecember 2024 - Today (1 year and 6 months)Orléans, FranceI audit, improve, and maintain e-commerce sites.How?
- Visual interfaces
- Content (freshness of information, new collections, etc.)
- Woocommerce and Shopify
Why?- Increase clicks on the add-to-cart button on your product pages
- Increase sales (conversion rate)
- Reduce cart abandonment
- Decrease bounce rates
And without increasing traffic (yes, yes it's possible) 😎 The goal is precisely to maximize your existing traffic. - IAE AngersResearch Paper - Communication of Committed Brands to Inspire TrustE-COMMERCESeptember 2021 - June 2022 (9 months)Angers, FranceHow to optimize the communication and marketing of eco-responsible brands to inspire consumer trust?Observation:Despite an attraction to the subject, eco-responsible purchasing behaviors do not follow the growing sensitivity of consumers.My study highlighted thenumerous existing barriersto this, such as cost, lack of information, sometimes lacking credibility, or lack of time to search for information. Furthermore, existing stereotypes about the responsible consumer do not help: they are either seen as an unattainable model or judged too negatively.This results in **skepticism**, judgment, and a negative attitude towards this mode of consumption, which is a break from mass consumerism. Consumers find it difficult to believe in the values and commitments of brands: trust is broken.Brands also have a role to play in this lack of trust. The review highlightedbad practices and greenwashingthat can occur. It seems that brands do not know how to properly market and sell eco-responsible consumption, seeing more of the business aspect that this 'trend' can inspire.These 4 hypotheses for the lack of consumer trust could be validated:- The role of honesty of eco-responsible brands,- Their role as a guide,- Their values,- Their positive reputation regarding consumer trust.
Recommendations
Be the first to recommend Carine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Increase your sales with Growth Hacking - version2020Augmentez vos ventes grâce au Growth Hacking - version
- Google SEO CertificationCertification Google SEO