About Carine
French
Native or bilingual
English
Fluent
Experience
- GROUPE SE LOGER,TRAFFIC MANAGERSeptember 2023 - October 2024 (1 year and 1 month)Paris, France- Ensure the timely receipt of assets from clients and verify that they meet the technical specifications of the media plan.- Program and manage display campaigns via GAM, mailing, SMS, and social networks.- Make inventory forecasts and inform sales teams of ongoing/upcoming advertising devices and available impression/click volumes.- Analyze campaign results and provide reports with strategic recommendations.- Create tagging plans, UTMs, and integrate new formats.- Perform A/B testing of mailing and display campaigns.
- Digimark Consult,TRAFFIC MANAGERSeptember 2023 - February 2024 (5 months)France- Define and implement the multi-channel traffic acquisition strategy.- Set up and monitor Search and Display advertising campaigns on Google Ads.- Collect and analyze campaign results to enable their interpretation.- Collaborate with the studio for the design of kits and the programming of campaigns.- Collaborate with marketing and sales teams to maximize sales.- Propose areas for improvement of existing systems.
- CDISCOUNT,MEDIA TRADERJuly 2022 - December 2022 (5 months)Bordeaux, France- Analyze client briefs, understand their needs, and propose suitable campaign launches for the objective: budget allocation by channel, setups, bidding strategy.- Provide suitable and innovative operational recommendations to the agency's sales teams on client briefs.- Launch and manage SEA, Display, and Social Media acquisition campaigns.- Perform data reporting, monitor and analyze digital marketing campaign KPIs.- Execute campaign A/B testing, monitoring, and optimization for the best setup.- Produce launch reports, interim updates, and campaign reviews.
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Education
- Specialized Master's Degree, Digital Strategies and Data MarketingAudencia2022Mastère Spécialisé, Stratégies Digitales et Data Marketing
- Master of Business Administration - MBA, Business Administration and Management, GeneralNear East University (NEU)2020Master of Business Administration - MBA, Administration et gestion des affaires, général