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Carine MeguemCM

Carine Meguem

Traffic manager

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carine

With over 5 years of experience, in positions as Traffic Manager and Digital Marketing Manager, I have supported companies in growing their businesses. Proactive, I adapt to all situations, both in a team and independently.

In addition to my training in advertising and MBA, my professional and academic experiences have allowed me to develop, among other things, my writing skills by writing articles, managing a website with WordPress, implementing and optimizing SEA/SEO/Social campaigns, creating graphic materials using Illustrator and Photoshop, ensuring good customer relations, managing social networks, organizing events, and producing reports.

I was thus able to contribute to the implementation of an application for foreigners wishing to study in France. I managed and supported brands such as BRANDT, PHILIPS, SAMSUNG, BOSCH, KIDCRAFT (to name but a few), in the management of their advertising campaigns; from understanding customer expectations to the final campaign review, including setup, monitoring, analysis, recommendations, and optimization of these campaigns.

Creative, organized, and proactive, I am passionate about digital and I like to put my skills to good use.

My adaptability allows me to work both in a team and independently.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Nantes (up to 100km), Rennes (up to 100km), Bordeaux (up to 100km), Marseille (up to 100km)

Experience

  • GROUPE SE LOGER,
    TRAFFIC MANAGER
    September 2023 - October 2024 (1 year and 1 month)
    Paris, France
    - Ensure the timely receipt of assets from clients and verify that they meet the technical specifications of the media plan.
    - Program and manage display campaigns via GAM, mailing, SMS, and social networks.
    - Make inventory forecasts and inform sales teams of ongoing/upcoming advertising devices and available impression/click volumes.
    - Analyze campaign results and provide reports with strategic recommendations.
    - Create tagging plans, UTMs, and integrate new formats.
    - Perform A/B testing of mailing and display campaigns.
    Google Ad Manager Selligent wellpack Tableau Microsoft Excel Microsoft Powerpoint Traffic Acquisition Teamwork Autonomy Monday
  • Digimark Consult,
    TRAFFIC MANAGER
    September 2023 - February 2024 (5 months)
    France
    - Define and implement the multi-channel traffic acquisition strategy.
    - Set up and monitor Search and Display advertising campaigns on Google Ads.
    - Collect and analyze campaign results to enable their interpretation.
    - Collaborate with the studio for the design of kits and the programming of campaigns.
    - Collaborate with marketing and sales teams to maximize sales.
    - Propose areas for improvement of existing systems.
    Autonomy Facebook Ads DV360 Google Analytics Google AdWords SEMrush Budget Management Wordpress SEO Wordpress
  • CDISCOUNT,
    MEDIA TRADER
    July 2022 - December 2022 (5 months)
    Bordeaux, France
    - Analyze client briefs, understand their needs, and propose suitable campaign launches for the objective: budget allocation by channel, setups, bidding strategy.
    - Provide suitable and innovative operational recommendations to the agency's sales teams on client briefs.
    - Launch and manage SEA, Display, and Social Media acquisition campaigns.
    - Perform data reporting, monitor and analyze digital marketing campaign KPIs.
    - Execute campaign A/B testing, monitoring, and optimization for the best setup.
    - Produce launch reports, interim updates, and campaign reviews.
    DV360 Google Analytics Google Tag Manager paid referencing Google AdWords Google Ad Manager Salesforce Microsoft Power BI

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Education

  • Specialized Master's Degree, Digital Strategies and Data Marketing
    Audencia
    2022
    Mastère Spécialisé, Stratégies Digitales et Data Marketing
  • Master of Business Administration - MBA, Business Administration and Management, General
    Near East University (NEU)
    2020
    Master of Business Administration - MBA, Administration et gestion des affaires, général

Skill set (41)

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