Freelancer profile translated to English.

Description

I support brands and e-retailers in managing and optimizing their e-commerce performance, with over 7 years of experience on Shopify, SFCC, Magento, Prestashop, Woocommerce platforms and in retail, fashion, premium, and strong identity brand environments.

I act as an operational conductor between marketing, creative, tech, and CRM teams to concretely improve revenue, conversion, and customer experience.

My approach is data-driven, structured, and results-oriented: KPI analysis (traffic, conversion rate, average order value, ROI), prioritization of high-impact levers, rapid implementation, and performance monitoring.

What I can do for you:

Management and optimization of e-commerce sites / Shopify
E-merchandising, UX, purchase funnel, A/B testing
Coordination of marketing campaigns, CRM & newsletters
Structuring of commercial animation plans and marketing calendars
Performance analysis and actionable recommendations
Coordination of agencies / freelancers / internal teams
Acquisition & Google Ads

I manage the acquisition strategy (objectives, budget, KPIs, ROAS) and coordination with Google Ads experts, while being able to analyze performance, identify optimizations, and challenge campaigns. I recently strengthened my skills through the Google Ads Search certification.

My added value: a global business vision, strong analytical skills, concrete execution, and fluid collaboration with your teams, in a logic of sustainable and measurable growth.

Languages

English
Native or bilingual
German
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

DREXCO MÉDICAL ET LD MÉDICAL
E-commerce & Communication Manager
HEALTH AND WELLNESS
June 2025 - July 2025 (1 month)
Crosne, France
Writing health content (guides, notices, articles, product sheets) in compliance with accuracy and sector-specific constraints.
Production of communication materials: newsletters, web content, sales pitches, video scripts.
Website animation: content updates, product highlighting, UX and readability optimization.
Management and optimization of the WordPress blog: writing, SEO, internal linking, title & metadata optimization.
Daily coordination with a graphic designer (visuals, banners, digital assets, layouts).
Participation in the commercial communication strategy: message prioritization, campaign scoping, cross-channel consistency.
Customer relationship monitoring: product support, responding to inquiries, transmitting information to internal teams.
KPI Reporting: traffic, conversions, user behavior, material performance.
Results: sales revenue target exceeded.
E-commerce & Performance Strategy Prestashop Digital Project Management
GIORGIO & MARIO ET POSSERY
E-commerce & Communication Manager
FASHION AND COSMETICS
January 2024 - August 2024 (7 months)
Paris, France
Digital communication management: Shopify & Prestashop websites, newsletters, CRM content, key messages, Meta planning coordination with agency.
Content creation (stories, visuals, messages).
Meta Ads management & reporting.
Complete organization of photoshoots (on-model & flat lay): vendor coordination, logistics, compliance.
Product placement coordination (influencer, TV, films).
UX improvement (navigation, site structure).
Prestashop Shopify E-commerce & Performance Strategy Meta Ads
MAXMILA PARIS
E-commerce & Communication Manager
FASHION AND COSMETICS
September 2022 - April 2023 (7 months)
93300 Aubervilliers, France
Shopify management and product, collection pages & content publishing.
SEO product sheet writing + storytelling.
Visual creation (packshots, staged photos, social media) using Canva / Photoroom.
Instagram animation: stories, branding, contests, influencer partnerships.
Meta Ads management (audiences, budgets, reporting).
External vendor coordination.
Performance analysis (sales, ad ROI, traffic, CTR).
Customer relations & B2B/B2C communication: responding to inquiries, advice, transmitting information to internal teams.
Shopify Meta Ads E-commerce & Performance Strategy Marketplace B2B