Freelancer profile translated to English.
Back to original languageAbout Carine
✨ From Art Direction to Public Relations & Communication Strategy ✨
Graphic designer and art director by training, I am now pivoting towards public relations and communication strategy. With several years of experience in Europe — Lausanne, London, and Paris — I have had the opportunity to collaborate with start-ups, agencies, and international groups on projects ranging from brand identity and social media strategy to immersive experiences in AR and the metaverse.
What sets me apart is my hybrid profile:
🔍 An analytical ability that allows me to understand the challenges of companies and brands.
🎨 A creative eye honed by years of design and art direction.
📣 A solid mastery of visual communication, influencer marketing, and event/PR activations.
Today, I leverage this dual expertise to help organizations craft engaging and impactful narratives that resonate with audiences and strengthen brand image — moving beyond production towards strategic communication and customized storytelling.
Passionate about innovation, digital culture, and understanding human behavior, I operate at the intersection of creativity and strategy.
🌍 rin-lao.squarespace.com
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- ABC BégaiementCommunication and Administration OfficerHEALTH AND WELLNESSJanuary 2026 - May 2026 (4 months)Montréal, CanadaCommunications:- Update the website and social media- Create and distribute the monthly newsletter, send the association's review- Design visuals and promotional materials with Canva- Manage and update the website via WordPress- Support event dissemination- Participate in the planning and implementation of campaignsAdministration:- Manage the general email inbox and voicemail- Project tracking and administrative support- Prepare and send orders- Support management in organizing events- Participate in the Annual General Meeting and the Annual Get-Together Day- Process filing and payment of invoices- Any other related administrative tasks
- Santé QuebecInformation and Administration AgentMEDICALFebruary 2024 - May 2026 (2 years and 3 months)Montréal, Canada- Develop and distribute newsletters and internal communications.- Coordinate communication projects and ensure timely delivery.- Produce visual content to enhance internal engagement and support organizational initiatives.- Welcome patients and provide first-line administrative support.- Handle phone calls and respond to information requests.- Perform data entry and statistical report production.- Update and organize patient files.- Provide patients with necessary information to help them navigate services.
- AWAKE CONCEPTArt Director – Visual Communication and Social MediaLUXURY GOODSFebruary 2020 - July 2021 (1 year and 5 months)Paris, FranceLocated at La Caserne Paris, the largest ecological transition accelerator dedicated to the fashion and luxury industry in Europe.• Art direction for brand strategy, visual communication, social media, and influencer marketing for a luxury eco-responsible watch startup• Production of digital campaigns, visuals, and PR activations• Monitoring of KPIs, engagement, reach, and ROI of campaigns• Social media monitoring and competitor analysis, application of the RACE framework (Research, Action & Planning, Communication, Evaluation)Tools: Canva, Adobe Suite, social media planning, Google Analytics, emailing campaigns (Mailchimp)
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Education
- London College of Communication, BA Graphic and Media Design, Graphics and Media DesignUniversity of the Arts London2016London College of Communication, BA Graphic and Media Design, Graphics and Media Design
- Bachelor's degree, History of Art and LawUniversity of Paris I: Panthéon-Sorbonne2013Bachelor's degree, History of Art and Law