Carine G.

Objective:

Improve the hotel customer experience to increase the frequency of stays and the consumption of on-site products and services.

Responsibilities:

- Management of product designers

- Modeling of existing journeys

- Research (user interviews, field observation), analysis and reporting

- Formalization of scoping documents considering business needs and user specificities

- Search for design solutions (Co-design workshops with the Product team and users)

- Modeling of the target journey

- Coordination of interface design by UX/UI

- User testing for improvement before delivery

- Performance monitoring and design improvement through user data analysis (testing, web analytics)

Increase business performance and improve the service delivered to customers. Website redesign.

Responsibilities: Scoping. UX Strategy: customer journey, personas. Design: search for solutions, definition of the target vision and the MVP solution, creation of user journeys.