Freelancer profile translated to English.
Back to original languageAbout Carine
Is your company growing but your marketing lacks structure, priorities, or measurable results?
Do you need marketing leadership to define the strategy, structure its execution, and support your growth, without hiring full-time?
I act as a Part-Time CMO / Marketing Director for SMEs, startups, and growing companies to structure their marketing, clarify their positioning, and turn marketing and communication into growth levers.
With over 10 years of experience in SMEs, startups, and large corporations, I provide expertise in both strategy and operations. My role: define the roadmap, set priorities, structure teams or service providers, manage budgets with an ROI-focused approach, and transform marketing objectives into concrete actions.
Examples of impacts achieved:
🚀 Transition from a few occasional incoming requests to 40 qualified business opportunities per semester
🚀 Reduction in acquisition cost by 75%
🚀 Complete structuring of the marketing function, recruitment and management of a team of 4 employees
Specifically, as Marketing Director, I will help you to:
- Clarify your positioning and value proposition
- Structure a marketing and communication strategy that generates business opportunities
- Develop B2B lead acquisition and generation through Digital Marketing (SEO, Marketing Automation, and CRM)
- Structure and manage a high-performing marketing team
- Align marketing and sales to support growth
I work in two formats: a marketing audit to provide a clear diagnosis and a concrete roadmap, and ongoing support as a Part-Time Marketing Director / CMO, one or more days a week depending on your needs.
Would you like to discuss your marketing, communication, or growth challenges?
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Groupe FinaximHead of Marketing & CommunicationCONSULTING AND AUDITSMay 2024 - Today (2 years and 3 months)Boulogne-Billancourt, FranceStrategy & Management» Structuring & managing the Marketing & Communication team, defining processes, operational management, KPI implementation» Budget management & ROI tracking: defining, allocating, and monitoring marketing & communication budgets with an ROI and continuous improvement mindset» Agency and service provider managementMarketing & Growth» Lead acquisition & generation: defining and deploying a performance-oriented acquisition strategy, combining SEO, GEO, SMO, SEA, SMA to feed a qualified pipeline» CRM & marketing automation: Hubspot deployment, segmentation, nurturing, automation scenarios, email campaigns, newsletters, and marketing automation to accelerate conversion, strengthen engagement, and increase retention» Partnerships: collaboration with sales teams and ambassador networks to target the right markets and support group growthCommunication» Brand strategy & branding: redesign of the Finaxim brand platform and website to clarify offerings and improve conversion rates» Content marketing: Development of content strategy, production management, and multi-channel distribution (social media, blog, advertising, videos, white papers)» Public relations management» Design of marketing and communication tools
- BeagerChief Marketing OfficerCONSULTING AND AUDITSOctober 2021 - May 2024 (2 years and 7 months)Paris, FranceDesign of Beager's Marketing & Communication StrategyMarketing & Growth» Definition of the global acquisition strategy to generate qualified leads for the sales force» Management of paid channels: SEA (Google Ads), Social Ads (Facebook, LinkedIn, Instagram), Display, Retargeting» Definition of SEO strategy: development of the inbound marketing strategy & management of the content roadmap. Technical, semantic & link building optimizations» Development of the email marketing strategy» CRM (Hubspot)» Tracking: Implementation of a tagging plan» Persona development» Definition and monitoring of the budget with an ROI and Test & Learn approach» Implementation of regular performance reporting with KPI analysis (Google Analytics)» Identification & implementation of corrective actionsCommunication» Definition of the communication strategy to develop brand awareness and image while supporting marketing actions» Public Relations & Public Affairs management» Social Media strategy management (LinkedIn, Facebook, Twitter, Instagram)» Partnership & influencer strategy» Development and implementation of the event strategy» Media plan» Development of communication tools and materialsManagement» Team building & management of 4 employees» Agency and service provider management
- IndépendantMarketing Strategy, Digital Marketing & Communication ConsultantFASHION AND COSMETICSJanuary 2021 - December 2021 (11 months)Paris, France» Digital Marketing Strategy (Budgets, Resources, Quotes & Marketing Plan)- Social Media (SMO & SMA: Facebook, Instagram & LinkedIn)- Paid Media (SEA, Display, Marketplaces, Comparison Sites, Partnerships, Affiliation)- Content Marketing- SEO Audit (Technical, Semantic, Popularity)- Email Marketing- Influencer Marketing» Recommendation of tracking tools & implementation of reporting (KPIs, Google Analytics)» Website redesign with Shopify- CMS management and administration- UX Design (Recommendations to optimize the customer journey)
Recommendations
SH
MP
+2
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- The Fundamentals of Digital AccessibilityLes fondamentaux de l'Accessibilité Numérique
- Digital Marketing and E-Commerce Director CertificationNaïas Formation2021Certification Directeur/trice Marketing Digital et E-Commerce
Certifications
- Mastering AI and Deploying It in My TeamsFrance IA2025