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Carina MartinCM

Carina Martin

Brand strategist and writer

€579/day
Oxford, GB
15+ years

Average response time: 1 hour

About Carina

My strength is in bringing brands to life and helping businesses flourish. Hence the name The Brand Botanist. Using human (and AI) intelligence I study your business and brands, their environments and ecosystems, to identify sustainable growth opportunities for your strongest performers.

With your strategy in place, the next stage is creating stand out content that resonates with your audiences - from creating awareness to rewarding loyalty. This may be entertaining, educational, inspiring or sales-driven.

With my background in marketing, copywriting and scriptwriting, and my contacts in design, animation and film-making, I'll deliver clear, consistent, captivating and contextually relevant content. From web copy to print, scripts to internal comms., B2B to B2C.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • The Brand Botanist
    Creative Director (Copy)
    November 2011 - Today (14 years and 7 months)
    Oxford, United Kingdom
    A thinker and a doer. A strategist that creates. Supporting businesses and agencies as their brands launch, evolve and diversify.
    Brand content Storytelling Copywriting Advertising Brainstorming
  • Dare
    Head of Copy
    March 2006 - October 2011 (5 years and 7 months)
    Wrote for, and advised, clients such as Standard Life, Vodafone, Barclays and Sainsbury's on their copy and content needs. Managed team.
  • GCAP Media
    Marketing Controller
    October 2004 - February 2006 (1 year and 4 months)
    Defined and implemented marketing plan for two local radio stations. Joint responsibility for P&L. Managed team.

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Education

  • MA
    Royal Holloway University
    MA
  • Advanced Certificate and ¾ Diploma
    Chartered Institute of Marketing
    Advanced Certificate and ¾ Diploma

Skill set

Categories