Carina C.

- Support for personalities / startups / SMEs / companies in deploying their external communication strategy, brand identity, social media & influence (lifestyle, luxury, sports, food, etc.).

- Speaker/Trainer/Jury member for Master's students in Communication.

- Training for professionals looking to develop their personal branding or acquire new social media skills.

- Transition Manager: setting up or redesigning a communication department, recruiting teams, defining a strategic plan, prioritizing projects, implementing tools and processes, management...

Communication strategy and design of communication materials

Communication plan, schedule management, production monitoring, vendor management (communication and production agencies), campaign analysis

External: Brand spokesperson (Strategies), writing opinion pieces, COVID-19 crisis management, website redesign, brand guideline modernization, video production, photo shoots, offer launches, holiday greetings, brand anniversary...

Internal: newsletters, event organization (end-of-year party, seminars...)

Content strategy and social media community management

Community Manager supervision, key message definition and validation

Brand/Executive account management during events (live tweeting...)

Sponsored content purchasing, metric tracking, and analysis

Press relations and media partnership orchestration

Press officer supervision, key message deployment, material validation (press kits, press releases), journalist invitations, Christmas gift creation, analysis

Media partnerships (Les Echos, Le Figaro, Cote Magazine...): target and media selection, media buying, event organization, and analysis

Budget construction and management

Management of 2 internal and 2 external team members.