Name: Communication and Image Manager
Price: 500 EUR
Availability: InStock

Freelancer profile translated to English.

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Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

John Lobb, Hermès
Communication and Image Manager
LUXURY GOODS
December 2023 - May 2026 (2 years and 5 months)
France
IMPLEMENTATION OF THE GLOBAL COMMUNICATION PLAN

Implement and coordinate the global communication strategy with the different markets (EMEI, Japan, APAC, US)
Design and develop adapted communication tools (editorial content, e-commerce, clienteling, newsletters) in line with the brand strategy and editorial line
Write creative briefs for graphic designers and ensure follow-up for content creation
Lead 360° activations for collection launches, store openings, and client events
Ensure budget tracking for the communication department in conjunction with the accounting team and various partners (production companies, graphic designers, photographers, etc.)
Analyze the international visibility of the brand and monitor media trends, consumer behavior, and competitors
Identify and source new creative talents in line with the brand image
Develop internal communication projects (writing articles on the Hermès group intranet, training sessions)

DIGITAL & MEDIA

Definition and deployment of the global media strategy across all print and digital touchpoints.
Define and develop a global digital journey across all touchpoints: CRM (graphic design and writing), e-retail content, website animations, and paid media campaigns
Lead the editorial animation of JL.com across all market websites (homepages, product grids, editorial content)
Continuously optimize the user experience in collaboration with the Hermès Digital teams and external partners
Development and implementation of the annual print and digital media plan
Ensure coordination with strategic and affinity publications to build a targeted press media plan (media buying)
Management of paid social campaigns and analysis of their performance
John Lobb
Communication and Image Manager
LUXURY GOODS
December 2020 - December 2023 (3 years)
France
Participation in the deployment of communication and brand image actions.
Coordination of print, digital, and editorial communication materials with different markets.
Operational monitoring of launches, events, and brand activations.
Liaison with agencies, creatives, service providers, and internal teams.
Contribution to brand image consistency across all touchpoints.
Monitoring of trends, media, and the competitive landscape.
John Lobb
Digital Communication Manager
LUXURY GOODS
December 2019 - December 2020 (1 year)
France
Participation in the implementation of the brand's digital communication strategy.
Monitoring and coordination of digital content across various touchpoints: website, newsletters, e-retail, and social networks.
Contribution to the editorial animation of digital platforms.
Operational monitoring of digital campaigns in conjunction with internal teams and agencies.
Monitoring of digital trends, campaign performance, and market evolutions.
Contribution to brand image consistency throughout the digital ecosystem.