Freelancer profile translated to English.

Description

My name is Capucine, and I hold a degree in Marketing and Management with a specialization in Luxury.

I offer services in Community Management, event organization, CRM management, and content creation for social media: visuals, editorial calendar, identity, branding...

I can also help you write newsletters, blogs, press releases, and I analyze KPIs to optimize your marketing/communication strategies.

My overall goal is to strengthen your brand image and improve your customer relationship.

Capucine

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Dechert LLP
Marketing & Client Development Coordinator
CONSULTING AND AUDITS
September 2022 - Today (3 years and 10 months)
Creation, management, and planning of the editorial calendar and KPI monitoring
Content creation for the website and social media (visuals, blogs, articles, press releases)
Management and creation of emailing campaigns, customer segmentation and targeting via CRM
Participation in the development of client pitches
Planning and organization of internal and external events (+15 events/year): creation of mailing lists, budget management, supplier relationship management
Creation of promotional materials: flyers, brochures, presentations, greeting cards, newsletters, goodies...
Trend observation, benchmarks, and PAM construction
Press reporting
Planning and organization of photo sessions for lawyers
CRM Social Media Adobe AEM LinkedIn Interaction Vuture Newsletter Writing Web Content Writing Visual Identity
CHANEL
Visual Merchandising Manager
LUXURY GOODS
September 2020 - February 2021 (5 months)
Management of the visual identity of the House of Chanel
Stock management and replenishment
Participation in In-Store rotations and window display changes
Communication with the team to optimize sales
Interventions in various points of sale (Cambon, Avenue Montaigne)
Visual Identity Merchandising Inventory Management
City relay
Marketing Manager
REAL ESTATE
January 2018 - June 2018 (5 months)
Londres, United Kingdom
Creation and planning of content (Instagram, blogs, partnerships)
Event organization (budget management, invitation management, supplier contact)
Campaign creation
Sending emails/newsletters
Benchmarking and competitive intelligence