Freelancer profile translated to English.

Description

Freelance content writer with extensive experience in agencies and client-side, I assist you with your internal and external communication needs.

EDITORIAL STRATEGY:

▫️ Development of differentiating editorial lines

▫️ Definition of Tone of Voice

DESIGN / WRITING:

▫️ Article writing

▫️ Expert interviews

▫️ Internal magazines

▫️ White papers

▫️ Scripts

▫️ Advertorials

▫️ Newsletters

CLIENT REFERENCES:

▫️ HEALTH: Sanofi, Arkopharma, INELDEA Laboratories, MSD

▫️ PSYCHO / WELL-BEING: Médoucine, Psychologies magazine, Doctissimo.fr

▫️ LIFESTYLE: Swimeo, Maison & Jardin magazine

▫️ CORPORATE: La Matmut, Kuehne + Nagel, Bpifrance, Sodexo

I am available for one-off assignments or long-term collaboration.

Do not hesitate to contact me!

Capucine

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Writer & Copywriter
PRESS AND MEDIA
April 2020 - Today (6 years and 4 months)
> Writing of advertorials foradvertising agencies
> Creation ofwebsites
> Development ofeditorial lines
> Production ofcorporate content
> Writing of print articles andadvertorialsformagazines
> Writing of blog articles forbrands

Client references: MEDIA FIGARO - 14H, Maison & Jardin magazine, Médoucine, Galerie Charpentier, La Matmut, Kuehne + Nagel, Swimeo, Axa, Sanofi...
Nuances Mémoires
Memoir Writer
PUBLISHING
February 2020 - Today (6 years and 6 months)
- Assisting individuals in writing the story of their lives
- Layout of narratives and coordination of book printing
Chanel, Chaumet, Louis Vuitton
Communications Manager
LUXURY GOODS
January 2012 - January 2019 (7 years and 1 month)
Paris, France
- Consulting and supporting brands in their 360° communication
- Development of communication plans and associated budgets
- Supervision of the creation of print and digital communication tools (catalogs, press kits, greeting cards, magazines...)
- Supervision of the creation of visual identities and graphic charters
- Management of calls for tender
- Development of advertising campaigns and their adaptations
- Coordination of international markets
- Scenographic organization of international events for the press

Client references:

CHAUMET: Bridal Catalog, Biennale 2014, thematic campaigns (Christmas, Valentine's Day...), launch of "Chaumet est une fête", "Liens Séduction", "Hortensia" collections.

CHANEL PARFUMS BEAUTÉ: 10 years of Sublimage, Les Beiges, Spring 2016 Makeup Collection, Boy Chanel, N°5 L'EAU.

LOUIS VUITTON: L'invitation au voyage (Inez & Vinhood, 2012), Chic on the bridge (Steven Klein, 2013), Fall-Winter 2012-2013 Campaign (Steven Meisel), Spring-Summer 2013 Campaign (Steven Meisel)

AGENCE MAZARINE: Palais des Thés, Mumm, Caisse d'Épargne...