Freelancer profile translated to English.
Back to original languageAbout Capucine
Hello!
We are a company specializing in social media management, developing your digital strategy, creating websites and brand identity (logo and graphic charter), e-reputation, graphic design (visuals and video editing for social media), web writing, Google Ads, and Facebook Ads.
We shape your digital strategy in line with your values and your various objectives.
French
Native or bilingual
Can work on-site
Cannes (up to 50km)
Experience
- Be More Marketing AgencyCo-managerOctober 2021 - Today (4 years and 8 months)Cannes, France
- BarrièreDigital Marketing Manager for Hôtel Barrière Le Majestic/ Le Gray d'Albion / Le Carl Gustaf St BarthMarch 2018 - November 2021 (3 years and 8 months)Cannes, France- Manages the website, digital platforms, and social media: Facebook, Instagram.- Ensures the digital promotion of the hotels in their markets, in constant communication with the Group's marketing and communication departments.- Updates distribution channels (LHW, Preferred, OLTAs, etc.).- Optimizes hotel visibility on search engines.- Develops e-partnerships.- Develops online materials, in coordination with the Barrière Group headquarters.- Updates and distributes digital marketing materials.- Participates in the strategic positioning of the establishments, in accommodation, catering, and all services offered to clients.- Acts as a local liaison to implement the strategic plan decided by the Group and General Management.- Proposes and implements marketing and communication actions and tactics based on performance trends and competitor offers.- Monitors competition and proposes actions to continuously optimize the hotel's marketing positioning.- Works with management and department heads to develop hotel products, restaurants, and services offered to clients, and supports their implementation.- Conducts marketing studies and collaborates with sales departments (provides technical support to sales teams during commercial action plans).- Evaluates marketing actions and proposes areas for improvement.
- José Eisenberg S.A.Digital Marketing ManagerAugust 2017 - March 2018 (7 months)MonacoDigital- Assists in deploying digital actions in various markets, in alignment with the marketing plan.- Monitors actions in different markets – operational support, managing translations, content, and handling e-retailer requests.- Assists in creating digital editorial content and managing social media, adhering to existing brand guidelines, internationally.- Proofreads, creates, modifies, and integrates content on websites, in all languages.- Assists in setting up CRM campaigns and analyzing KPIs.- Supports the digital team in cross-functional PR projects.- Assists in managing influencer activations.- Qualitative & quantitative monitoring and reporting of international press and digital coverage.- Monitoring: Stay informed about trends, new developments, and competitor case studies to provide recommendations for content production and influencer actions.- Occasional monitoring of global marketing/communication projects (press, communication tools, proofreading...),
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Education
- Master of ScienceSKEMA Business School2015Master of Science (MSc), Web Marketing and International Project Management
- Bachelor's degree, International MarketingBishop's University2014Bachelor's degree, Marketing international