Capucine Bauvillard - Lopez Lago

With over 18 years of experience in E-Commerce and Digital, I support brands in boosting their e-commerce and digital performance with a strategic, customer-centric, data-driven, and results-oriented approach.

As both a thinker and a doer, I can be involved in developing your strategy, structuring/implementing processes/team upskilling, steering, optimizing KPIs (Traffic, CRO, ROAS…), UX/UI, Projects, 360° campaigns, and transition management.

📌 E-COMMERCE/DIGITAL STRATEGY

📌 E-COMMERCE PROJECTS

📌 UX/UI. USER EXPERIENCE

📌 P&L. KPIs. DATA

📌 TRAFFIC ACQUISITION. GROWTH MARKETING. CRO

📌 OMNICHANNEL

📌 360°. IMAGE. BRANDING. MASTERPLANNING

📌 TEAM MANAGEMENT

EXPERTISE:

- 18 years of experience in eCommerce/Digital

- Fashion/Luxury/Retail & Pure Player

- International dimension

- Online sales on own websites (France and International), mobile APP & Marketplaces

KEY SKILLS:

- Direct and transversal team management

- Forecasting and development of turnover and department profitability (P&L monitoring and optimization)

- KPI analysis and improvement. CRO

- Project management (UX/UI, replatforming, roadmap, new features, omnichannel)

- Digital marketing budget development/management (SEO, SEA, Social Paid, Display)

- Management Committee

TOOLS:

Salesforce, Google Analytics, Jira, Confluence, Figma, Office Suite...