Freelancer profile translated to English.
Back to original languageAbout Canelle
Social media manager & freelance consultant, I am THE person who helps you get 5 stars on TripAdvisor! 🌞
How?
By relying on marketing strategies and social media trends, as well as tourism market data, I work with players in the tourism/hospitality/leisure sector with the aim of enhancing their territory, their services, and their unique brand identity.
My expertise is suitable for those who...
- wish to re-evaluate/optimize their digital and social media strategy
- want to use their social networks to gain visibility and turn them into customer acquisition channels
- wish to build a truly engaged community around their brand
- need to gain perspective and benefit from an external viewpoint
- lack the time and skills to create creative content for tourism promotion
My areas of expertise:
➤ Social Media Strategy:
Definition of needs, objectives, ideal target(s), implementation of an action plan...
Development of an editorial line and its calendar, content writing, monthly statistical reports...
Work on visual identity, personal branding
Monitoring trends and competition
➤ Community Management:
Community animation and development, # strategy, engagement routine...
➤ Consulting & Coaching:
Hourly consulting (video call or in-person) for a strategic exchange responding to needs and objectives (summary document with action plan after the session).
Coaching over several weeks to learn how to master Linkedin and/or Instagram, to develop your brand and turn them into real customer acquisition channels.
➤ UGC Content Creation:
Creation of unique and creative photos and videos for brands that want to move towards authentic communication.
Have a project? Send me a message, I'll take care of the rest!
Canelle 🌴
French
Native or bilingual
English
Fluent
Spanish
Basic
Portuguese
Basic
Can work on-site
La Rochelle (up to 50km), Niort (up to 100km), Bordeaux (up to 100km), Nantes (up to 100km), Paris (up to 10km)
Experience
- Tôlerie IndustrielleSocial Media ManagerRAW MATERIALS INDUSTRYJanuary 2021 - December 2021 (1 year)Mazières-en-Gâtine, FranceDevelopment of the marketing and commercial strategy at Tôlerie Industrielle, a company in the Hervé Group.➡️ Social Media & Community Manager mission for the Tôlerie Industrielle Linkedin page: definition of the editorial line, creation of engaging content, KPI monitoring, community development.➡️ Production of a corporate film.➡️ Assistance in the redesign of the commercial brochure and the e-commerce website.
- Hervé ThermiqueHR Marketing Project ManagerENERGY AND UTILITIESOctober 2021 - December 2021 (3 months)Joué-lès-Tours, FranceResponsible for Employer Brand development: Recruitment, Integration, Retention.
- Hervé ThermiqueMarketing and Communication Project ManagerENERGY AND UTILITIESSeptember 2019 - September 2021 (2 years and 1 month)Niort, FranceApprenticeship as part of my Master's degree.Scope of activity: Anjou-Poitou region (Angers, Niort, Poitiers, Tôlerie Industrielle company), Charentes region (Rochefort, Angoulême, La Rochelle, Cognac), headquarters in Joué-lès-Tours.My missions:- Main administrator of an internal communication tool: digital screens, installed in the agencies of the Anjou-Poitou and Charentes regions. Formatting and distribution of monthly news flashes on various topics (purchasing, production, HR, sales, SSE, finance, etc.).- Photo and video reporting + editing➡️ Site visits, event coverage, press network action coverage.- Event management: client breakfasts, inaugurations, client outings, managers' seminar, Le Mondialito (Group event bringing together 800 participants for an inter-company football competition).➡️ Planning of key moments.➡️ Contact with service providers.➡️ Communication management and creation of materials.
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Education
- Master in Marketing Project ManagementIAE de PoitiersFormation réalisée en 2 ans d'alternance.
- Bachelor's degree in Management with a Marketing optionIAE de La Rochelle2019